Broadcasting Telecasting (Oct-Dec 1955)

WERH WHY OVERSPEND FOR MIDSOUTH COVERAGE WHEN WERH REACHES MORE RADIO HOMES THAN ANY 10 STATIONS IN THE SAME AREA COMBINED. W E R H is the most powerful selling influence in Northwest Alabama and Northeast Mississippi . . . a rich 33 county market where WERH's 5,000 Big Watts at 970 kc dominate nearly 200,000 radio homes. Annual Retail Sales average $497,000,000 . . . Drugs $12,800,000 . . . Food $122,000,000 . . . Automotive Stores $88,818,000 . . . 1954 Consumer Spendable Income $917,000,000. General Summary C0NLAN RADIO REPORT, March, 1955 of Listening Habits in Hamilton, Alabama Area including Winfield, Sulligent, Red Bay and Guin (Ala.) and Fulton, Amory, Mississippi. Area Radio Homes — 49,160. SUNDAY THRU SATURDAY Hours Radios in Use 6 A.M. to 1 2 Noon 12 Noon to 6 P.M. 22.3 23.0 Distribution of Listening Homes Among Stations WERH 76.6 78.3 Station "A" 6.3 7.3 Station "B" 5.6 4.3 Station "C" 3.4 2.7 Other 8.1 7 i 5000 WATTS 970 KC HAMILTON. ALA.j HUGH J. FITE, President STATIONS Peoples Bcstg. Names Walker Genera! Manager for WTTM FRED E. WALKER takes over as general manager of WTTM Trenton. N. J., today (Monday), according to Herbert E. Evans, vice president and general manager of Peoples Bcstg. Corp., ;i subsidiary of Nationwide Insurance Co. Mr. Walker formerly was WTTM director of public affairs, joining the station in 1952. Just prior to being named general manager, he was director of public relations for WPTZ (TV) Philadelphia. He succeeds Fred L. Bernstein, who became vice president of Forjoe & Co. and president of Peachtree Co., Atlanta, both station representatives, Dec. 1 . Peoples also owns WRFD Worthington. Ohio; WGAR Cleveland, and WMMN Fairmont, W. Va. Three Pittsburgh Stations Join Forces for Campaign THREE Pittsburgh radio stations have joined together in a campaign to demonstrate the medium's selling ability. WCAE. WJAS and KQV currently are pointing to a "450% increase in sales of Hanover Canned Foods attributed to the use of saturation advertising campaigns on the three stations." Theme of the cooperative effort is "What We Did for Hanover, Radio Can Do for MR. WALKER You — At Moderate Cost." Pleasure with the success of heavy sche( ules of spot announcements in the Pittsburg '"test market" throughout the fall was expresse by George Lawrence. Hanover sales manage and Ed Walpert. account manager of Arnd Preston. Chapin. Lamb & Keen. Philadelphi agency. "I have never seen such all-out cooperatio on the part of radio stations in my years i this business," declared Mr. Lawrence. Mr. Walpert commented that "we have al ways felt that a quality product will sell enough people know about it." KSEL Reports Gain in Sales SALES at KSEL Lubbock, Tex., currently ar. showing "a healthy increase" over 1954, ad cording to General Manager M. M. Rochestei October billings were 22.46% over the samj period in 1954, and weekend billings for th month were 50.01% above October 1954. Nq vember sales will indicate a gain over Octobe 1955 and a substantial increase over Novembe 1954, Mr. Rochester said. KCVL Colville, Wash., on Ai KCVL Colville, Wash., has gone on the air o 1480 kc with a 1 kw daytime operation. Gen eral manager of the locally-owned, music-new station is Merle B. Peterson. John P. Esvelt. i commercial manager. WBIE Begins Broadcasting WITH a music and news format, WBIE Marij etta, Ga., went on the air Nov. 14 on 1050 kc 500 w daytime. James W. Wilder, formed at WBML Macon, Ga., is general manager an< Dudley D. McCaskill serves as commercia manaeer. WESTINGHOUSE BROADCASTING Co. interviews the chairman and vice chairman of the White House Conference on Education in Washington Nov. 28-Dec. 4 as part of the coverage for the company's nine radio and tv stations [B»T, Nov. 14], Taking part are (I to r): Bill Dempsey, KPIX San Francisco, WBC special tv correspondent; Rod MacLeish, WBZ-WBZA Boston-Springfield, WBZ special radio correspondent; Neil McElroy, conference chairman and president of Procter & Gamble; Finis Engleman, conference vice chairman and Connecticut commissioner of education, and Gordon Hawkins, WBC educational director. WERH An Affiliate of the KEYSTONE BROADCASTING SYSTEM National Representatives HIL F. BEST CO. Page 96 • December 5, 1955 Broadcasting • Telecasting