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•4 ine Stations to Carry "exas Tech Basketball
INE West Texas radio stations have formed network to carry the 21 -game basketball a|s .-hedule of the Texas Tech Red Raiders, Lubock. Baldridge Bakery Co., same city, will the games with Jack Dale doing the : lay-by-play.
The games will originate through KFYO ■ ubbock and be fed to KLVT Levelland, KPET
COMPLETING arrangements for broadcast
of the Texas Tech basketball games over a nine-station West Texas network are (I to r): seated, Polk Robinson, Tech basketbail coach; Mrs. Joe Baldridge of the sponsoring Baldridge Bakeries; Paul Turpen, KFYO Lubbock sales manager; standing, Jack Dale, KFYO sportscaster who will do the play-by-play, and Joe Baldridge Jr.
amesa, KVOP Plainview, KVOW Littlefield, '10SA Odessa, KCRS Midland, KSNY Snyder nd KBST Big Springs.
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(WTO Introduces 'Listen', ^ew Programming Format
fiJEW "flexible programming" format, tailored long the lines of NBC's Monitor and ABC's Jew Sounds for You concept and designed |or tastes of its Ozark listeners, has been inI tinned by KWTO Springfield, Mo.
Leslie L. Kennon, vice president of KWTO, aid the new format, Listen, is based on the oncept of local personalities talking with wellnown international and local figures with inerspersement of music. Station has specialized n country music for the past 22 years. In ddition to the three-hour Listen. KWTO prorams four hours of live music each day exept Sunday.
Best Predicts More Sales :or Spot Radio in 1956
HIL F. BEST, station representative, forecast ncreased spot schedules on radio in 1956 at dinner meeting in Detroit of managers from 5 of the 18 Michigan stations he represents. ie called am radio the only direct route to he grass roots of America and stated that more ind more advertisers are hearing the word, intead of trying to see the light of the "magic antern."
WRCA-AM-TV Business Up
OCTOBER LOCAL SALES at WRCA New r"ork increased 15% over the same month last 'ear while WRCA-TV business increased 17%, -lamilton Shea, NBC vice president in charge >f stations, announced Nov. 25. Mr. Shea said lational spot sales for both stations also increased.
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From where I sit 6y Joe Marsh
Easy Coins A Quick Profit
Hear about Easy Roberts last Friday? I helped him count his money — both before and after — so believe me, the story's true.
Easy was on the way to the bank to deposit his "cookie jar" savings — exactly $24.95 in nickels, dimes and quarters. He had them in a paper bag and as we crossed Main Street the bottom fell out.
Money went flying. Passers-by pitched in to help recover the coins. Later on when Easy counted up, he had $25.05. The "search party" had turned up all of Easy's money plus ten cents someone else had lost!
From where I sit, I wouldn't want to try this "Easy" way to make money. Usually, it takes time for a bank roll to grow . . . just as it takes time for a friendship to grow. But by respecting a neighbor's rights — including his right to drink coffee, tea, beer or buttermilk, whichever and whenever he chooses — it's wonderful the solid friendship you can build. You can "bank" on that.
Copyright, 1955, United States Brewers Foundation
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December 5, 1955 • Page 97