Broadcasting Telecasting (Oct-Dec 1955)

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PROGRAMS & PROMOTIONS WAAM (TV) Baltimore, presented with citation from National Citizens Committee for Education Tv for "outstanding public service in helping to bring educational tv to the American community." William R. Peer, executive secretary to New York's Mayor Robert F. Wagner presented with "Mike & Screen" award by Radio-NewsreelTelevision Working Press Assn. for "distinguished public service in working toward unrestricted access to public news events for all news media." Betty Granger, WLIB New York commentator and woman's editor of New York Amsterdam News received Achievement Scroll for "outstanding contributions towards the progress and advancement of Negroes" from Manhattan chapter, National Council of Negro Women. WLIB cited for "continuous and distinguished contribution to American Jewish life" by Mizrachi Women's Organization of America. Phil Silvers, CBS-TV comic, honored by National Television Film council in its annual Christmas luncheon in New York Dec. 15, for "outstanding contributions to the television film industry." Raymond Spector, president of Raymond Spec! tor Co., N. Y. advertising agency, and head of Hazel Bishop cosmetic firm, received first "Quaker Award" from Golden Slipper Square Club, Philadelphia fraternal-philanthropic organization, for bringing credit to community. I GOV. ABRAHAM A. RIBICOFF (I) of Connecticut presents a resolution passed by both houses of the state General Assembly to Philip Merryman, WICC Bridgeport general manager, citing the station for public service during the New England floods. WICC dropped all regularly scheduled programs for 72 hours to furnish communications to the stricken area. $53,752,000 IS A LOT OF HAMMERING! THE MARKET Pennsylvania Anthracite Region Retail Sales— $885,484,000 Building Supplies — $53,752,000 THE BUILDERS— WHWL and WISL Camplete Coverage of 9 Counties Cost — 60 Cents per 1000 Families NAIL DOWN THIS RICH MARKET! 1954 Consumer Markets — SRDS See FORJOE & CO. WISL WHWL 1 KW— Shamtkin. Pa. 1 KW— Nanticeke. Pa. STATIONS HOOK UP FOR MUSIC EIGHT STATIONS in an unusual hook-up last week programmed a special pre-Christmas musical. Stations taking part were the two DuMont Bcstg. Corp. stations, WABD (TV) New York and WTTG (TV) Washington; the three Quaker State Network stations, WFIL-TV Philadelphia, WNBF-TV Binghamton, N. Y., and WFBG-TV Altoona, Pa.; WGAL-TV Lancaster, Pa.; WILK-TV Wilkes-Barre, Pa., and WAAM-TV Baltimore. Titled The Tastykake Christmas Hour and featuring New York City Center ballet stars Maria Tallchief and Andre Eglevsky, the Philadelpia Orchestra under Eugene Ormandy, and other musical talents, the hour-long program originated Dec. 15 (9-10 p.m. EST) from WFIL-TV. Tasty Baking Co., Philadelphia, was the sponsor through N. W. Ayer & Son, also Philadelphia. KPTV (TV) CLAIMS COLOR 'FIRST' FIRST locally sponsored and originated color telecast in the area is KPTV (TV) Portland, Oregon's claim for its weekly series, The Powerland Story, sponsored by Pacific Power & Light Co. through McCann-Erickson agency. The color film series deals with hydro-electric power needs of the growing Pacific Northwest and covers almost every large section of the Northwest Power Pool area. COLOR PRESS SALUTES COLOR TV COLOR PRESSES saluted color tv when the McClatchy newspapers' Fresno (Calif.) Bee published a 16-page color tabloid section to herald the local premiere of color film and slides on the McClatchy Bcstg. Co.'s KMJ-TV Fresno. KMJ-TV also pioneered network color transmission in the San Joaquin Valley, it says. CHOIR CHANTS COMMERCIAL JINGLE-MAKING is easy, says WTXL Springfield, Mass., a station that's long on creativity, but short on talent to record the ditties. However, the talent problem can be solved, as WTXL did, with a little resourcefulness. Program Director George Erwin, member of a local church choir, talked to his co-choristers. Springfield listeners are now hearing 50 voices lifted <7 cappella in an enthusiastic furniture company jingle. WTWO PROMOTES WITH POETRY PROMOTION department of WTWO (TV) Bangor, Me., sat down for its annual reading of "The Night Before Christmas" and came up with visions of sugar plums. It's busy now picking plum accounts resulting from its own new version of Clarence Moore's tale. With appropriate slides the station tells merchants a tale of moving holiday merchandise with WTWO ads. CELEBRATES NEW COKE BOTTLE WALT Tampa, Fla., threw its largest studio party to date to help launch Tampa Coca-Cola Bottling Co.'s new large Coke bottle. Disc jockey Gene Garcia invited the first 300 teenagers who telephoned him to see and sip from the new Coke bottle. They all showed up and WALT capped the party's success by signing the bottling company as a new advertiser. CBS NEWS HITS HIGH POINT CBS RADIO reports its news coverage has been extended to a new peacetime high of 105 regularly-scheduled broadcasts a week. Latest network news series, which started last Monday, features newscaster Frank Goss (Mon.-Fri., 3:25-3:30 p.m. EST). FANS HONOR WTIX D.J. ANNIVERSARY of WTLX New Orleans disc jockey Larry Wilson's 15 years in radio was the impetus for a turnout of more than 2,000 fans to a breakfast broadcast honoring Mr. Wilson last month. WTIX served guests coffee and doughnuts from 6:30 to 10 a.m. and awarded door prizes to its guests. "Larry Wilson Day," promoted on the air by WTIX, got coverage by metropolitan newspapers and high school papers. WQXR SERIES HONORS MOZART WQXR NEW YORK has commissioned music authority Herbert Weinstock to write and broadcast a series of 26 programs dealing with the musical career of Wolfgang Amadeus Mozart. These programs, to be on WQXR on Saturday (9:05-10 p.m. EST) January through June, will be the station's major activity in the Mozart Bicentennial celebration. WABD (TV) TO AIR GREETINGS CHRISTMAS greetings from U. S. servicemen and women stationed throughout the world will be telecast Dec. 25 by WABD (TV) New York on a special two-hour (4:30-6:30 p.m.) program. Approximately 150-200 interviews, running anywhere from 30 seconds to one minute in length, have been filmed by U. S. Army Signal Corps crews as well as their Navy, Airforce and Marine counterparts for screening during the program. CAM ART TV TRIPOD SUPPORTS TRIANGLE $29.50 Heavy d « t y center keystone easting locks legs and sturdy clamps assure solid support. • CAR-TOP \r CLAMPS Insure a steady tripod support for your newsreel camera when atop a station wagon or car platform. Heavy bronze construction. Weatherproof. Set of three: $28.00 THE CAMERA • MART inc. 1845 Broadway, near 60th Street New York 23, N. Y. • Circle 6-0930 Cable Addreu CAMERAMART iROADCASTING • TELECASTING December 19, 1955 Page 103