Broadcasting Telecasting (Jul-Sep 1955)

FILM ELECTRON ICAM SYSTEM INCREASED USE CITED Tv film system being utilized by New York agencies who cite reduced costs and likeness to live action. At least three shows for fall being filmed in new process. INCREASING use by New York advertising agencies, program packagers and film producers of DuMont's Electronicam tv film system was reported last week by John H. Bachem, general manager of DuMont's Electronicam Production Services. Among the advertising agencies that have used Electronicam to place their programming on film are Norman, Craig & Kummel, Campbell-Ewald, and the William Esty Co., all of New York. According to Mr. Bachem, spokesmen for the three agencies lauded Electronicam as a method that reduces costs and preserves the spontaneity of "live" action. The system was used by Norman, Craig & Kummel for producing a 60-second film for the new Ronson Electric Shaver, and three oneminute commercials for Blatz Breweries on behalf of its Tempo beer. Campbell-Ewald filmed a series of tests for announcers it conducted this fall for Chevrolet, and the William Esty Co. filmed an all-client, all product demonstration which dramatized the advantages of the Electronicam system in terms of its timesaving and its "live action" quality. Jackie Gleason and his company are putting two programs a week on 35 mm film for The "660 m DIXIE" LEADS IN TOTAL MORNING AUDIENCE PULSE 6 AM W E S C "B" NET "C" NET "D" NET "E" NET Noon 22 19 12 11 4 * Four county PULSE Nov. 29 through Dec. 2, 1954 50,000 WATTS CLEAR CHANNEL ONE OF THE SOUTH'S LEADING INDEPENDENTS GREENVILLE, S. CAROLINA Represented Nationally by RAMBEAU in the Southeast by CLARKE-BROWN Honeymooners series, which will be presented on CBS-TV this fall under the sponsorship of Buick. Warren Wade is filming his awardwinning Broadway Tv Theatre on 16 mm film, and Les Paul and Mary Ford are starring in a production of the first series of 105 programs that are being filmed for placement on a national spot basis, through Lambert & Feasley, New York, for Listerine antiseptic and Antizyme toothpaste. Currently the work with Electronicam is being carried out on 35 mm film at the Adelphi Teletheatre and on 16 mm film at DuMont's Telecenter. UNESCO Meeting To Promote International Film Exchange FOUR-day meeting called by the United Nations Educational, Scientific and Cultural Organization will open in Tangier, Morocco, today (Monday) to promote international cooperation between film and television interests throughout the world. More than 40 delegates from various countries will attend the conference. James Nelson, assistant to Sylvester L. Weaver Jr., NBC president, will represent this country's broadcasting networks. Other American delegates will include Paul Wagner, executive director of the Film Council for America; Maurice Mitchell, president of Encyclopedia Britannica Films, and Paul Talbot, president of Fremantle Overseas Radio and Television Inc. Another objective of the Tangier meeting, over which Tor Gjesdal, director of UNESCO's mass communications department, will preside, is to assist television organizations in their efforts to obtain films and film footage from other countries. Interstate Goes Global TELEVISION subsidiary of Allied Artists will embark on global distribution, G. Ralph Branton, president of Interstate Television Corp., the subsidiary, announced last week. Allied Artists foreign representatives will handle Interstate as well as AA products, Mr. Branton revealed. Markets to be developed include France, England, Belgium, Italy, Cuba, Puerto Rico, Venezuela, Colombia, Mexico, and Brazil. Jessel-Roberts Firm Formed FORMATION of Jessel Roberts Production Corp., New York and Hollywood, tv film production film, marking debut of George Jessel as tv producer, has been announced. First film, in color, will be Guest of Honor. FILM PEOPLE Clifford Howcroft, distribution manager heading Washington office, Cathedral Films, Hollywood, appointed sales and promotion director, continuing in Washington, succeeding Brunson Motley, vice president in charge of sales and promotion who has resigned with unannounced future plans. MR. HOWCROFT Mort Stein, former motion picture special effects man, appointed production coordinator, Lou Lilly Productions (commerical, tv film), Hollywood. TRADE ASSNS. NARTB REGIONALS OPEN IN CHICAGO Second of NARTB's annual autumn regional meetings set at Saranac Lake, N. Y. TWO regional meetings, starting at Chicago today (Monday) and at Saranac Lake, N. Y., Thursday, will open NARTB's annual group of autumn conventions. Registrations for both the Chicago and Saranac Lake meetings picked up rapidly last week, according to NARTB. As of Thursday, 125 rooms had been reserved for the Chicago meeting and 106 for Saranac Lake. Attendance at each may reach the 200 mark, it was predicted. Presiding at Chicago as host director is William Holm, WLPO LaSalle, 111. Ward Quaal, WLWT (TV) Cincinnati, will be in the chair at some of the sessions as a member of the NARTB Tv Board. States taking part in the Chicago meeting are Kentucky, Ohio, Indiana, Michigan, Illinois and Wisconsin. Formerly these states, comprising three districts, held separate meetings [B»T, Sept. 12]. E. R. Vadeboncoeur, WSYR Syracuse, N. Y., will be host director at the Saranac Lake meeting. William Fay, WHAM-TV Rochester, a member of the Tv Board, will preside at tv sessions. This meeting brings delegates from New England as well as New York and New Jersey, formerly comprising two districts. The three-day agenda, divided into Radio, Association and Tv Days, includes speakers from agency and advertiser fields in addition to broadcasters and NARTB staff executives. Harold E. Fellows, NARTB president, will address the Tuesday luncheon at Chicago and Friday luncheon at Saranac Lake. Radio Day Programs The Radio Day programs include these NARTB staff executives: A. Prose Walker, engineering manager; Charles H. Tower, employer-employe relations manager; John F. Meagher, radio vice president, who directs the afternoon "bull sessions," a closed-door feature. Joseph M. Sitrick, NARTB publicity-information manager, speaks on Association Day on the topic, "What You Don't Know Can Hurt You." Vincent T. Wasilewski, government relations manager, will review legislative and regulatory developments. The business session will be held in the afternoon after Mr. Fellows' talk. State association presidents will report at this session. Television Day speakers include Thad H. Brown, NARTB tv vice president; Oliver Treyz, president, Television Bureau of Advertising; Clair R. McCollough, Steinman Stations, tv luncheon speaker at Chicago, and Paul Raibourn, KTLA (TV) Los Angeles, at Saranac Lake. Messrs. McCollough and Raibourn are members of the NARTB Tv Board. Edward H. Bronson, NARTB director of tv code affairs, will moderate panels at all meetings on operation of the code. Network and station speakers will go into the practice side of code enforcement. Featured speaker at the opening luncheon in SO HELP ME HANNA it's WHCU ITHACA, NEW YORK Page 198 • September 19, 1955 Broadcasting • Telecasting