Broadcasting Telecasting (Jul-Sep 1955)

KEEP TV SIMPLE AND WIN VOTES— NIXON Chicago is Robert E. Anderson, vice president of BBDO Detroit. Representatives of National Assn. of Tv-Radio Farm Directors and Radio-Tv News Directors Assn. are to participate in the regional meeting series. A member of the FCC is to address each banquet on Association Day. Comr. Robert E. Lee will speak at Chicago and Comr. Robert T. Bartley will address the Saranac Lake dinner. Third meeting of the series will be held Sept. 28-30 at New Orleans. States participating will be Florida, Georgia, Alabama, Mississippi, Louisiana, Arkansas, Tennessee and Puerto Rico. Radio Adv. Bureau Starts Fall Series AS PART of its effort to present the case for radio to major advertisers not using the medium on a substantial basis, RAB last week launched its fall series of sales committee presentations in Tampa-St. Petersburg, Fla., Augusta, Ga., Columbia, S. C, and Richmond, Va. These cities were the first of 28 where an RAB executive and the combined RAB member stations jointly present radio's story to selected advertisers. The RAB executives participating in the project are Kevin Sweeney, president; Arch L. Madsen, director of station relations, and R. David Kimble, director of local sales and services. Under the sales committee procedure, RAB member stations in each city convene as a sales committee to select three advertisers as prospects for increased budgets in radio. The committee provides RAB with background on each of these prospects, and the radio trade association prepares a slide presentation aimed at each of the potential advertisers. Representatives of each station accompany the RAB executive making the presentation to the offices of the prospect where a meeting is held with the top management of the organization. Messrs. Sweeney, Kimble and Madsen conducted sales committee presentations in 30 cities between January and July. This year's schedule of 58 cities more than doubles RAB's record of 26 cities. Among the cities to be visited during the fall series are St. Louis, Los Angeles, Memphis, Milwaukee, Chicago, Spokane, Cincinnati, Indianapolis and Louisville. California Broadcasters Name Officers, Directors ELECTION of district directors and sales committee members for outlying areas of Southern California Broadcasters Assn. has been announced by Norman J. Ostby, vice president in charge of station relations for the Mutual Don Lee Network and SCBA president. Director for District One, coastal strip from Oxnard to San Luis Obispo, is John L. Groom, co-owner KSMA Santa Maria; District Two, lower San Joaquin Valley area, Leo Schamblin, owner KPMC Bakersfield; District Three, Riverside and desert areas, Willard Hasbrook, president and manager KFXM San Bernardino. Members appointed to SCBA sales committee are: District One, James Hagerman, co-owner KSMA; District Two, Frank Wilber, KBIS Bakersfield, and District Three, Mr. Hasbrook. Mo. Broadcasters to Meet MISSOURI Broadcasters Assoc. will meet in Jefferson City, Mo., Oct. 8, with the election of directors and officers the main business. Sam A. Burk, KIRX Kirksville is the association president. Broadcasting • Telecasting Vice President discusses television techniques for candidates at RTES luncheon in New York; recalls details of 1952 tv appearance after charges of private political fund. VICE President Richard M. Nixon discussed the use of television from the standpoint of the candidate before 600 members and guests of the Radio & Television Executives Society at its first luncheon of the season last Wednesday in New York's Roosevelt Hotel. Mr. Nixon advised executives to sell the candidate "the best time, even though it costs twice as much" and to urge the candidate to promote that time with advertisements and work within the campaign organization. The important point in television is getting an audience, he asserted, and to keep it, as well as convincing the audience to vote for the candidate. One way to draw viewers is to have a personage like the President, or have a program like the $64,000 Question, or a debate (a fight) or possibly a question and answer period, and there is the "so-called studio fireside chat which has been used effectively by a number of people in public life," he said. "Spot announcements on radio and television are very, very effective," he said. "They get your name and face in the minds of the people . . . I advise many candidates to concentrate on five-minute spots in addition to one-minute station breaks as well." During Senate, House and local campaigns in election years, Mr. Nixon suggested, stations should make every effort to arrange 30-minute debates with time split equally between two major candidates. He said it had been his experience that "15 minutes, for most candidates is plenty in a debate." Mr. Nixon also pointed out that stations themselves could achieve the matter of "proper balance" among parties in free time granted in non-election years. But he cautioned that "there is no such thing as a non-political speech by a politician." The television technique of many candidates is most effective when it is done simply, he indicated. Generally speaking, a speech which is read directly on television or with the use of a TelePrompTer is not effective, Mr. Nixon said. He advised the following points for candidates in an informal studio chat: 1. Be sure the candidate is at his best, not worn out after a day of attending rallies, shaking hands and making speeches. 2. Don't tie him down by having him put out in advance a canned news release as to what he is going to say, for once the release is out he is restricted and bound by it. 3. Have him discuss a subject he knows; do not use television to bring up something new. 4. Remember that when he gets before. the camera he will be worried enough, thus let him Which watch is easieiio read? See how hard lt% aft the minute hand on an old-style stop watch. FULLY GUARANTEED! No more squinting to see that minute hand ! No more being over or under by a full minute! On the revolutionary new Ufland Timer the minute hand's as easy to read as the second hand! Created specially for radio and TV by Len Ufland, CBS-TV Network Operations. Fully guaranteed — and introduced at special professional price of $24.75. Send for yours today and end those timing troubles! SPECIAL INTRODUCTORY PROFESSIONAL PRICE ► See hoiv easy W9fcfflR0&&&3Lbotk hands on the modern Ufland Timer! Re-sets to zero and * re-starts while running 4 7-jewel movement 17-hour wind lever escapement robust movement non-magnetic stop on balance system enamel dial nickel chrome case UFLAND TIMER COMPANY 34-50 29th Street, Long Island City 6, N. Y. Check is enclosed for Ufland Timers (5) $24.75 each (NYC add 3% city sales tax)'. □ Bill my firm later. (No individuals) NAME FIRM ADDRESS CITY ZONE STATE September 19, 1955 Page 199