Broadcasting Telecasting (Jul-Sep 1955)

Record Details:

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target: Buying Power Market Channel BATON ROUGE, LOUISIANA The only TV station completely covering the rich heartland of Louisiana. New payrolls — new wealth are generated in Louisiana by OIL, GAS, SULPHUR, SALT, LUMBER, INDUSTRY, AGRICULTURE MARKET DATA PREDICTED SERVICE AREA* WBRZ, Channel 2 Population 860,000 fTV sets in area 164,650 Effective Buying Power $899,481,000 Retail Sales $580,937,000 Food Sales _ $129,460,000 Automotive Sales $122,571,000 Drug Sales $ 16,371,000 SOURCE: Sales Management's Survey of Buying Power, 1954 •Class "B" fTelevision Magazine NBC-ABC watts RETAIL SALES: MORE TOWERS lOOl ft. 6 inches Largest TV Antenna in the United States 12 Bays — Channel 2 Represented by Hollingbery $580,937,000.00 Broadcasting • Telecasting September 26, 1955 • Page 43