Broadcasting Telecasting (Jul-Sep 1955)

ARE YOU A HOT SALESMAN? If you are, we need you . . . and we'll make it worth your while to come and get hot with us. Let me tell you about us. We're on Channel Two (than which there is no whicher) and we serve 82,900 TV homes in Northern and Eastern Maine from Bangor. Our area is highly televisionconscious; TV set ownership has grown faster here than any other place I can think of. We started on the air last September and operated about 65 hours a week without any network programs until recently. But that's all changed now. Starting September 18, W-TWO became a primary affiliate of CBS Television. By the time the fall network programs are in full swing, we'll have an almost complete evening schedule of top-notch programs. (There'll be just enough "holes" in the evening program line-up to offer tempting sales opportunities.) And we'll operate from 7:00 AM to midnight, with the strong CBS daytime and evening programs as our programming backbone. In the national spot field, we're progressing exceptionally well . . . better than I would have dared hope six months ago. But our local advertising volume lags far behind what I think it should be. After all, local advertisers in this area spend about $2,000,000 a year, and we get only a smitch of it. Reason: We're just not doing as good a local sales job as we ought to be doing. That's why we need you ... if you can join our team and get right out and inspire local advertising volume. Don't let me give you any wrong ideas. This sales job isn't easy; if it were easy, we wouldn't need you. It's a hard job, because we haven't yet educated our local advertisers to the value of JocaJ TV. And we're not particularly interested in taking business from our competitor; what we want is newly-created TV business. Here's how you can tell if you're the man for this job: CAN YOU ANSWER "YES" TO THESE QUESTIONS? 1. Can I create merchandising ideas that will do business for local advertisers through TV ads . . . and talk to them about how they can sell merchandise . . . and then show them? 2. Can I apply a religious enthusiasm to TV selling so the enthusiasm will rub off on prospects? Maybe you're in radio selling now, or some other branch of broadcasting. No matter if you're not a TV man. We don't need a TV expert; we need a salesman! Does it sound like you're the man we need? Well, here's the deal. If you're the guy, we'll set you up with a generous commission, more generous than most other TV stations offer, and we'll give you a draw to suit your circumstances. We'll expect you to produce orders right away and in greater volume as time goes by. If you can ring the bell for us, you'll make some money; if you can't, we'll fire you. We're interested only in results, not conversation. And we're not in the business of providing security for salesmen from cradle to grave. Let me repeat: If you can deliver the goods, we'll pay well; if you can't, you're out! Fair enough? If you're the right man, I suggest you write a full letter to me or Bob Walton, our local sales manager. W-TWO TELEVISION in Bangor, Maine P.S. If you want to phone, I suggest you wait till we've had a chance to get your letter. Broadcasting Telecasting September 26, 1955 Page 75