Broadcasting Telecasting (Jan-Mar 1956)

Page scan 0008 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0008
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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THE UPPER OHIO VALLEY P &5 East Liverpool THE NATION'S FASTEST GROWING INDUSTRIAL AREA! Bellaire ^Shadyside Powhatan Point New Martinsville onsville Fins Ferry 1 Toronto . J STEUBENVILLE 1 ifr!^k— I New Cumberland m i WEIRTON * W. VA. PA. MOUND5VILLE Sistersville In this 70-mile stretch along the Upper Ohio River Valley (the prime coverage area of WTRFTV, Wheeling) industry is experiencing an amazing growth! The Ohio Valley Industrial Corporation estimates conservatively that during the past three years industries have invested $325,000,000 in new plants and expansion. Their conservative estimate of already authorized and proposed expenditures for this same area for the next three years is $450,000,000 . . . that's a minimum total of $775,000,000; and there are responsible people who believe that this figure may reach ONE BILLION DOLLARS before the end of this sixyear period! With the march of Industry come skilled workers who reap rich rewards in the form of good pay and comfortable living. Current figures show 416,210 families, owning 307,400 television sets, 1,409,300 people, with a combined spendable income of $1,973,985,000— an average of $4,742. Only WTRF-TV, Wheeling, offers SO MUCH! * WTRF-TV dominates the Upper Ohio Valley . . . Current Telepulse Ratings show that: 13 of the top 15 weekly shows are on WTRF-TV! 10 of the top 10 multi-weekly shows are on WTRF-TV! * FOUR important FIRST PRIZES in nationwide promotion competition! * NBC programming plus excellent local shows! * Full-Power 316,000 watts! * Network color! The hest way to reach this rich industrial market is to use the dominant medium, WTRF-TV, Wheeling. The eyes of the valley are focused on WTRFTV . . . the strongest advertising medium! WTRF-TV WHEELING, W. VIRGINIA IBIS For availabilities, call Hollingbery, Bob Ferguson, VP and General Manager, or Needham Smith, Sales Manager, Wheeling 1177 "SUM it