Broadcasting Telecasting (Jan-Mar 1956)

Page scan 00018 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
00018
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

BIG BUSINESS MEN-Members Sigurd Larmon of Y&R Still No. I William Lewis of K&E Whirlpool Made it $34.5 Million Milton Biow 65% Radio-tv Clifford Fitzgerald of DF&S $13 Million in Radio Alone Ben Duffy of BBD&O Marion Harper Jr., McCann-Erickson Norman Strouse of JWT Radio-tv Share of Billing, 40% Up $14 Million (With Coke to Come) 33% of $174 Million Broadcast Advertising: reported in Broadcasting • Telecasting December 12*, these eleven men head agencies which placed half a billion dollars in radio-tv in 1955. Young & Rubicam paced the agency field with $72 million. McCannErickson came up from fourth last year to a tie with BBDO for second in 1955; each billed $60 million. J. Walter Thompson, up $8 million from 1954, placed fourth with $58 million. Remainder of the Big Eleven included • Reprints of detailed report available upon request. Write nearest B'T office: Washington, D. C, New York City, Chicago, or Hollywood.