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SPONSORS WARM TO AP
Because . . . it's better and it's better known.
"Very bad accident...
. . . call you back."
Case History No. 16
Sarah Jane Moon had enough to keep her busy as sales director for KSFA, Nacogdoches, Texas, to concern herself with news coverage. So she paused only a moment on the studio's steps when an ambulance whizzed by.
But then another went by.
By the time she reached her desk she heard a third one zoom down the street. No one was in the studio except an announcer and a new employe in the program department.
She shoved aside a stack of paperwork and telephoned a funeral home. She learned an Air Force bus had crashed near the small community of Mount Enterprise. "Very bad accident . . . boys badly hurt . . . some already brought to the hospital here."
All lines to Mount Enterprise were tied up. At Cushing, a neighboring town, a funeral home confirmed the "bad crash," but said its ambulance driver was still out. The operator at a Cushing clinic said everyone was too busy giving emergency treatment to talk.
She tried a friend at the Cushing bank.
"Yes, several . . . understand 15 servicemen . . . were injured. Some in critical condition. I'll get more details and call you back."
Miss Moon called The AP's Dallas Bureau with the information she had.
"That's all right now. But I'll keep you posted," she said.
From another friend whom she had sent to the hospital, she learned that "one's dead. Five more in bad
shape." Fifteen servicemen were aboard the bus.
She telephoned The AP.
Another call from her contact at the hospital. A second one had died.
She telephoned The AP.
Next, she interviewed the police and ambulance drivers for background. The servicemen were members of the Air Force base baseball team, headed for a game.
General Manager W. C. Fouts heard the bulletin over his station and hurried in to help clean up the story.
Through the full cooperation of Miss Moon and Mr. Fouts, KSFA's listeners — and AP members every
Sarah Jane Moon W. C. Fouts
KSFA KSFA Nacogdoches, Texas Nacogdoches, Texas
where — had the story first, and complete.
♦ « *
Miss Moon and Mr. Fouts are among the thousands who make The AP better .... and better known.
If your station is not yet using Associated Press service, your AP Field Representative can give you complete information. Or write —
Those who know famous brands ...
. . . know the most famous name in news is
ROADCASTING • TELECASTING
January 2, 1956 • Page 37