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AGAIN... UP-TO-DATE FIGURES AND MAPS ON
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1X9
To give you the facts and figures you need to prove the effective coverage of your station or network, A. C. Nielsen is now launching Nielsen Coverage Service No. 2 (NCS No. 2). Here, in concise, easy-to-use forms are the facts that will make it possible for you to answer such questions as:
How big is your station's 1956 market— how many homes are there in the area; how many have radio; how many have TV? How many families currently listen to your station or network?
In what counties or groups of counties are these families located? How frequently do these families listen or view, and how loyal are they to your station?
How effective is your competition — how well are other radio and TV stations serving your home market? How does radio and TV ownership in your territory compare with other areas in the U.S. ...by number and type of sets owned... by their location in the home... in the car? How much out-of-home listening or viewing is there in 1956? And many more answers of great importance to all who must prove their position in competitive radio or TV markets.
NCS No. 2 arms you with up-to-date (1956) facts backed by Nielsen's established reputation in the field. These are facts Time-Buyers recognize and accept. They form a sound, unchallengeable foundation for your sales story.
Big discounts for charter subscribers. The price of NCS No. 2 to broadcasters is determined by the station's (or network's) own card rates. This puts this comprehensive study within reach of all... from the smallest of stations to the largest of networks. And if you subscribe to
NCS No. 2 by January 15, you can earn discounts of 15% or more.
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Send now for full details and agreement form
Just ask for a copy of the "Outline of NCS." This brochure describes in full the purpose, scope, methods, report forms, acceptance, rate structures and timetable of NCS No. 2. Send today, so you can take advantage of the big savings for prompt action.
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