Broadcasting Telecasting (Jan-Mar 1956)

Call for Candidates THE CALL has gone out to new eligibles for Radio's Old Timers — an organization made up largely of manufacturers and distributors, similar to that for broadcasters (Radio Pioneers). Those who will record 20 years of industry activity in 1956 are being asked to join the group in time for a special reception to be held during the 1956 Electronic Parts Distributors Show in Chicago in May. Officers of Radio's Old Timers are Charley Golenpaul, Aerovox Corp., president, and Sam Poncher, Newark Electric Co., secretary. Electronics Industry Plans National Electrical Week THE first National Electrical Week, sponsored by the National Electrical Mfg. Assn., National Appliance and Radio-Tv Dealers Assn., Edison Electric Institute and other organizations representing electric utilities and industries, will run from Feb. 5 to Feb. 1 1 ending on the birthday of Thomas A. Edison. In revealing the week's plans, Merrill E. Skinner, vice president, Union Electric Co., St. Louis, and chairman of the National Electrical Week committee, said, "this is the first gigantic public celebration undertaking of the third largest U. S. industry . . . designed to bring home to Americans the vast importance of electricity and its many uses," and urged cooperation of radio-tv manufacturers and broadcast media executives in making this first celebration a success. He said data on how the radio-tv industry may take part in the weeklong celebration can be obtained from Arthur W. Hooper, executive director, National Assn. of Electrical Distributors, 290 Madison Ave., New York 17. Clothing Retailers Will See Special RCA-NBC Color Pitch WEDNESDAY afternoon's session of the National Retail Dry Goods Assn. four-day convention, which starts today (Monday) at the Hotel Statler, New York, will be devoted to an RCA-NBC color tv presentation. The closed circuit telecast, titled "Wide Wide Window" and featuring Arlene Francis, will demonstrate how color tv can be used profitably in merchandising and advertising by top retail merchants in the country. Speaking before and after the demonstration will be Frank M. Folsom, RCA president, and Robert A. Seidel, executive vice president of RCA Consumer Products. Also planned for the NRDGA's 45th annual convention is an open forum discussion Thursday afternoon on the subject of "Getting the Most of the Display and the Radio Dollar," which is expected to deal mainly with use of radio within stores. IRE Plans Oklahoma Meet EIGHTH Annual Southwestern Regional Institute of Radio Engineers' Conference and Electronics Show has been scheduled for Feb. 9-1 I at Oklahoma City. 35 Radio Stations Join Texas Assn. Promotion LATEST figures show that 35 radio stations (excluding Dallas, Ft. Worth and Houston, and including one in Colorado) have ordered materials prepared by the Texas Assn. of Broadcasters for a statewide radio promotion during 1956. The plan was outlined during the TAB meeting last November [B»T, Nov. 21, 1955]. The seven Dallas stations have joined forces to promote the program during the first nine months of 1956 [B«T, Dec. 26, 1955]. The 35 stations to order materials include: KRBC and KWKC Abilene, KVLF Alpine, KBUD Athens, KNOW and KVET Austin, KDSX Denison, KURV Edinburg. KGAF Gainesville, KGVL Greenville, KPET Lamesa, KLTI Longview, KTRE Lufkin, KMHT Mar shall, KGNB New Braunfels, KPLT Paris, KPAC Port Arthur, KRFD Rosenberg, KENS, KITE, KMAC, KONO, KTSA and WOAI, all San Antonio, KRRV Sherman, KSNY Snyder, KSST Sulphur Springs. KCMC Texarkana, KVOU Uvalde, WACO Waco, KTRN Wichita Falls, KIMP Mt. Pleasant, KIUN Pecos and KVFC Cortez, Colo. Sweeney to Address Ad Club KEVIN B. SWEENEY, president of Radio Advertising Bureau Inc., will speak before the Advertising Club of Philadelphia Thursday at a luncheon meeting at the Adeiphia Hotel in that city. In his talk, "The Un-Siamese Twins," Mr. Sweeney will discuss the current relationship between radio and television. now Ector Midland Winkler Ward Crane Upton Martin Andrews Dawson Gaines Howard Reeves Pecos Reagan Glasscock Crockett Lea (N. Mex.) Television at its finest in the richest market in Texas . . . ! Here's pulling power in a market where per-family effective buying incomes exceed the national average by $1,187.00 each year*. A CBS-TV primary affiliate, KOSA-TV offers adjacencies with top-rated shows beamed at the highincome working class in and around Texas' fastest-growing city. It's the heart of the nation's biggest oilfield. Write or wire today for full details including rates ard availabilities. K0SA*TV Channel 7 • Odessa, Texas ♦KOSA-TV coverage per-family effective buying income: National average per-family effective buying income: Sales Management Report, May 10, 1955 $6,461.00 5,274.00 1,187.00 Broadcasting • Telecasting January 9, 1956 • Page 59