Broadcasting Telecasting (Jan-Mar 1956)

Commission committee and its staff on fundamentals and problems of networking. Subsequently, B»T confirmed that Dean Barrow and his full staff, and presumably members of the Commission committee, intend to return to New York in the near future for indoctrination sessions with ABC officials and also with Mutual. The FCC committeemen on hand for last week's sessions were Comrs. Rosel H. Hyde, Robert T. Bartley, and John C. Doerfer. Comr. Hyde returned to Washington for the Wednesday session of the Commission but then rejoined Comrs. Bartley and Doerfer and the staff for the NBC sessions. Chairman George C. McConnaughey. fourth committeeman, did not attend the meetings. FCC staff executives who participated, apart from the special investigating staff, included Broadcast Bureau Chief Edward F. Kenehan and Common Carrier Bureau Chief Harold C. Cowgill; General Counsel Warren E. Baker, and Associate General Counsel J. Smith Henley. Messrs. Kenehan and Cowgill attended both the CBS and NBC sessions; Mr. Baker attended those at CBS and Mr. Henley those at NBC. The "clinic" at CBS included, on opening day, a three-hour session with Vice President Salant, who is coordinating the network inquiry and congressional study activities for his company. Mr. Salant reportedly laid much of the groundwork for the indoctrination program (which also included, among other things, the watching of tv programs in rehearsal). Key executives gave talks outlining the functions and complexities of their respective areas of operation. These included Sig Mickelson, CBS Inc. vice president in charge of news and public affairs; CBS President Hayes; Hubbell Robinson Jr., network programs vice president; William H. Hylan, network sales vice president; William B. Lodge, CBS-TV vice president in charge of engineering; Edward P. Shurick, CBS-TV national director of station relations; Oscar Katz, CBS-TV research director; John P. Cowden, operations director, CBS-TV advertising and sales promotion department; Henry Grossman, CBS-TV director of operations, and Herbert A. Carlborg, CBS-TV director of editing. Wednesday afternoon's meeting included a panel session in which key executives answered questions of the commissioners and investigating staff for almost three hours. Others who served on the "panel" included Julius F. Brauner, CBS Inc. secretary; Sidney Alexander, CBS Inc. economic advisor; Merle S. Jones, vice president in charge of owned television stations and general services; W. Spencer Harrison, CBS-TV vice president in charge of legal and business affairs; Edward L. Saxe, CBS-TV vice president and assistant to the president; William J. Flynn, CBS-TV comptroller; Charles J. Oppenheim, CBS-TV director of information services, and producer Lou Cowan. Messrs. Stanton, Hardy, Salant, Hayes, and Van Volkenburg figured in virtually all sessions with the FCC group during the CBS visit, it was understood. The agenda for Thursday's opening session at NBC called for a morning session in which NBC's history, its organizational set-up and its economics were discussed by a group including John M. Clifford, administrative vice president; Joseph V. Heffernan, financial vice president; Hugh M. Beville Jr., director of research and planning; George Matson, controller, and Lowell Jacobson, personnel director. After a luncheon at which Board Chairman Weaver was host, the group received fill-ins on programming and sales operations by Mr. McAvity, vice president in charge of the network; Richard A. R. Pinkham, vice president in charge of tv network programs; Mort Werner, NBCTV vice president for national programs, and Matthew J. Culligan, NBC-TV vice president and national sales director. Friday morning was to be devoted to radio, and, following a luncheon with President Sarnoff as host, the FCC delegation was to wind up the week's activities with a session on color tv to be led by Mr. Sarnoff. David Adams, staff vice president, and Charles R. Denny, vice president in charge of NBC owned stations and NBC Spot Sales, are principal coordinators, under Chairman Weaver and President Sarnoff, of NBC's activities in connection with the FCC and congressional inquiries. Speakers at Friday morning's radio session included Messrs. Ayres, Adams, Denny, Heffernan, Matson, and Beville, and Harry Bannister, station relations vice president; Thomas E. Ervin, vice president and general attorney, and Frank M. Russell, Washington vice president. Members of the FCC special investigating staff on hand included, in addition to Dean Barrow and Messrs. Goldin and Sheridan, the following: Dr. Louis Mayo, executive secretary; A. P. Bryant, attorney; Dr. J. W. Markham, economist; Edward Eadeh, veteran network executive who is serving as industry consultant; Dr. Warren Baum, economist: J. F. Tierney, attorney; Harry J. Nichols, advertising consultant, and Peter Gerlando, economist. Another member. Dr. Charles H. Sandage, chairman of the advertising department of the U. of Illinois, was absent because of illness. P^^0^ Aft saoo,o»«£00 One million big-framed Kansas beef cattle spent the summer grazing the Bluestem, the nation's richest pasture area. Now these choice steers are on their way to market, where they'll bring $200 apiece! That's $200,000,000 into the pockets of Kansas Farmers . . . cash to be converted into cars, tractors, appliances, food, drugs — and your product! In Kansas the farmer (with an income of $8,830* after taxes!) is your best customer. Sell him with the radio station he listens to most — WIBW.f Consumer Markets, 1955 Kansas Radio Audience, 1954 /ft* :CBS R A D Rep: Capper Publications, Inc. >N»BW TOPEKA, KANSAS Ben Ludy, Gen. Mgr. WIBW & WIBW-TV in Topeka KCKN in Kansas City SERVING A MARKET 52% ABOVE THE U. S. AVERAGE Page 62 • January 9, 1956 Broadcasting • Telecasting