Broadcasting Telecasting (Jan-Mar 1956)

both the No. 1 and No. 2 types. They are separate-market advocates when their radio or tv signals serve one of the two markets. But with some signal patterns tracked far north of Everett, 25 miles from Seattle, and well below Olympia, 55 air miles south, broadcasters who do a regional coverage job think in terms of one cohesive market. Radio and tv, incidentally, are helping blend the twin cities into a unit. Twin cities or one market — it all depends on the perspective, according to Otto Brandt of KING-AM-TV Seattle. The drive along Highway 99 from Everett southward on Seattle's famed double-decked Alaskan Way past the Boeing plant and through Tacoma provides a vivid picture of Northwest marketing though it is a somewhat leisurely 65-mile trek pending outcome of a tollway controversy. Off to either side of the industry-bordered road are the natural beauties that attract and hold area residents. The traffic and sports advantages of Puget Sound, bolstered by forest and soil resources plus cheap electricity, have nourished incredibly swift development. Mrs. A. Scott Bullitt, president of KINGAM-TV, said easterners don't realize that the region skipped the gun-totin' era which slowed down progress of the mountain and southwestern states. Easterners settled the Pacific Northwest before the Alaskan gold rush, and Seattle became the supply point for miners who bought equipment, headed north, and returned with gold that was converted into dollars. Seattle stands conveniently along the calm Puget Sound waters, with a wide and unusually deep channel to the Pacific. Its port development has been a commercial saga, with 1955 import-export trade raising 38% over 1954 to VA million tons, highest since 1927, plus nearly half that much Army shipping, mostly outbound. New facilities have been built. Then there's another freshwater facility extending along the canal that ties 26-mile-long Lake Washington to the Sound. This supports commercial and pleasure boating, and gives the city of lakes and hills the title, "Small-Boating Capital of America," since there are reputed to be more boats per family than in any other metropolis. Naturally there's year-round cruising in this relatively mild climate, protected on the flanks by mountains and soothed by the Japanese current. Like Portland, Seattle has a lot of soggy days but the rainfall adds up to less than 40 inches a year, with mostly dry days from April to October. Plus-90 days are rare in summer with 63 degrees average compared to 42 in winter. Pollen count is low — ragweed victims take notice! Caught between Elliott Bay's harbor line and Lake Washington, Seattle is waspwaisted and elongated in a north-south pattern. The one-mile Lake Washington floating bridge is a tourist showplace and breaks the water barrier. Ferries fan out in all directions toward nearby cities. No city in the U. S. can offer a more diversified roster of recreational facilities — "from sea level to ski level" — as the Chamber of Commerce likes to say. W. W. Warren, KOMO-AM-TV (Fisher's Blend flour station), says one of the area's main problems is being solved — the lack of population to provide a market for ...fMGOOPf In the Seattle -Tacoma -Puget Sound Area, KTNT-TV Carries 10 of the 15 Top-Rated Shows (Pulse, November 1955) Now, more than ever, it makes sense to buy KTNT-TV — your best TV buy in the Seattle-Tacoma market ...and what's more — = Only KTNT-TV Has All Five Of all the television stations in the rich Puget Sound area, ONLY KTNT-TV covers all five of the following major cities in its "A" contour: • Seattle • Tacoma • Everett • Bremerton • Olympia pOPui.ATlOt* CHANNEL ELEVEN BASIC CBS Television for Seattle, Tacoma, and the Puget Sound area 316,000 WATTS Antenna height, 1000 ft. above sea level. Represented nationally by WEED TELEVISION Broadcasting • Telecasting January 9, 1956 • Page 81