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Broadcasting Telecasting (Jan-Mar 1956)

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"What publication frequency is best suited to your needs?" That's a question Ross Federal Research Corp. asked. Their interviewees were 421 leading radio and tv agency executives. The answers stacked up like this: 4% said daily. 67% said weekly.* 20% said semi-monthly. 13% said monthly. 4% didn't answer. *(As if you didn't know this already) Broadcasting • Telecasting is the only 100% radio-television weekly in the U.S.A.