Broadcasting Telecasting (Jan-Mar 1956)

• PROGRAMS & PROMOTIONS' of CBS' Columbia Records, which placed 5,000 ad flyers in music stores all over the country, and the following organizations which urged its units and members to listen in: The Salvation Army, The American Automobile Assn., The Campfire Girls, National Education Councils, Greater New York Fund and The Boy Scouts of America. To top it off, CBS and managers of affiliated stations in 28 cities arranged for the program to be piped into main railroad terminals. As an example of the promotion's wide range: the AAA recommendation went to its 4.9 million members urging those who were out riding that evening to tune in to the program. A two-week on-air promotion by CBS radio preceded the program. CKCK CHARTS LOCAL ECONOMICS CKCK REGINA, Saskatchewan, has come out with a monthly pocket-size booklet featuring in words and pictures new economic developments in Regina and southern Saskatchewan. The December issue contains data on radio set sales, oil and gas output in the area, new $8,000,000 cement plant for Regina, salary increases for government employes, graph on passengers on Regina's transit system, car registration in Saskatchewan, pictures of new factories and retail establishments in Regina, new mining areas opened up in the region and new government buildings completed recently. Radio Buys Radio WROM Rome, Ga., believes in practicing what it preaches: that radio is the most effective means of advertising. When the station recently sought to get an important message before an audience 40 miles away, it turned to another radio station, buying time on WGKA Atlanta to let advertising agencies of that city know that "WROM is completely sold out but will be happy to consider clients beginning Jan. 1, 1956." Said WGKA Sales Manager Lee Nance: "We're still reeling from the unexpected but pleasantly surprising compliment paid us — in the truest sense — by our friends to the north. And the merits of WROM are being extolled on this station." FOR THE RECORD Station Authorizations, Applications (As Compiled by B • T) December 29 through January 4 Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes and routine roundup. Abbreviations: Cp— construction permit. DA — directional antenna. ERP — effective radiated power, vhf — very high frequency, uhf — ultra high frequency, ant. — antenna, aur. — aural, vis. — visual, kw — kilowatts, w — watts, mc — megacycles. D — day. N — night. LS — local sunset, mod. — modification trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communications authorizations. SSA — special service authorization. STA — special temporary authorization. Am and Fm Summary Through Jan. 4 ApplS. In On Pend Hear Air Licensed Cps ing ing Am 2,814 2,804 212 226 269 Fm 536 527 52 18 3 Tv Summary Through Jan. 4 Total Operating Stations in U. 5.: Commercial on air Noncom. Educ. on air Vhf 342 13 FCC Commercial Station Authorizations As of November 30, 1955 * Am Fm Tv Licensed (all on air) 2,791 520 145 Cps on air 17 16 332 Cps not on air 115 20 109 Total on air 2,808 536 477 Total authorized 2,923 556 586 Applications in hearing 164 3 164 New station requests 217 4 28 New station bids in hearing 103 0 111 Facilities change requests 140 5 41 Total applications pending 750 80 289 Licenses deleted in Nov. 14 0 Cps deleted in Nov. 10 3 * Based on official FCC monthly reports. These are not always exactly current since the FCC must await formal notifications of stations going on the air, ceasing operations, surrendering licenses or grants, etc. These figures do not include noncommercial, educational fm and tv stations. For current status of am and fm stations see "Am and Fm Summary," above, and for tv stations see "Tv Summary," next column. Uhf Total 100 442 5 18 Grants Since July 7 7, 7952: (When FCC began processing applications after tv freeze) Commercial Noncom. Educational Vhf 298 19 Uhf Total 315 613i 17 36* Applications Filed Since April 14, 7952: (When FCC ended Sept 28, 1948-AprU 14, 1952 freeze on tv processing) Commercial Noncom. Educ. New Amend. 966 337 59 Vhf Uhf Total 780 543 1,303= 32 27 59* Total 1,025 337 792 570 1,362s 1 156 Cps (32 vhf, 124 uhf) have been deleted. ' One educational uhf has been deleted. ' One applicant did not specify channel. 1 Includes 34 already granted. 5 Includes 642 already granted. FCC ANNOUNCEMENTS New Tv Stations . . . APPLICATION Bishop, Calif.— Inyo Bcstg. Co., vhf ch. 3 (60-66 mc); ERP 100 w vis., 50 w aur.; ant. height above average terrain minus 713.6 ft., above ground 208 ft. Estimated construction cost $29,551, first year operating cost $24,000, revenue $26,000. Post office address P. O. Box 757, Bishop. Studio and trans, location Bishop. Geographic coordinates 37" 20' 43.5" N. Lat., 118° 23' 43" W. Long. Trans, and ant. Gates. Principals are James R. Oliver, 50% owner of KIBS Bishop, and Stephen A. Cisler, 50% owner of KXKY San Francisco, majority owner of KEAR San Mateo, Calif., and sole owner of KXXL Monterey, Calif. Filed Dec. 29. APPLICATION AMENDED Arecibo, P. R. — Caribbean Bcstg. Corp. application for new tv station amended to furnish addi tional exhibits, financial data, articles of incorporation with amendment and by-laws, and request for waiver of sec. 3.613 of FCC rules. Amended D-ec. 29. Existing Tv Stations . . . ACTION BY FCC KENI-TV Anchorage, Alaska— Granted ERP of 5.37 kw vis., 2.69 kw aur. with ant. height 70 ft. above average terrain. Granted Dec. 29. APPLICATION AMENDED KULA-TV Honolulu, Hawaii — Filed amendment regarding corporate structure. Amended Jan. 4. CALL LETTERS ASSIGNED WNYT-TV Buffalo, N. Y. — Frontier Television Inc., ch. 59. WISC-TV Madison, Wis.— Radio Wisconsin Inc., ch. 3. New Am Stations ... ACTIONS BY FCC Douglas, Ga. — Radio Douglas Die. application for new am to operate on 1450 kc, 250 w unl. dismissed at request of applicant. Action of Jan. 4. Charlotte, Mich. — Eaton County Bcstg. Co. granted 1390 kc, 1 kw D. Post office address 408 Federal Square Bldg., Grand Rapids, Mich. Estimated construction cost $25,537, first year operating cost $42,000, revenue $50,000. Principals include: Craig E. Davids (y3) attorney, and Roy W. McLean (%) accountant. Granted Jan. 4. Coos Bay, Ore. — Coos County Bcstrs. granted 1420 kc, 1 kw D. Post office address 1011 S.W. 6th Ave., Portland, Ore. Estimated construction cost $16,700, first year operating cost $32,000, revenue $36,000. Sole owner Harold C. Singleton is vice pres. -52% owner KTEL Walla Walla, Wash., secy.treas-9.9% owner KGAL Lebanon and owner KRTV Hillsboro, Ore. Granted Jan. 4. Tyler, Tex. — Tyler Bcstg. Corp. granted 690 kc, 250 w D. Post office address 6114 Northwood Rd., Dallas, Tex. Estimated construction cost $17,500, first year operating cost $39,360, revenue $56,000. Applicant is trade name of Thomas B. Moseley, director of sales and contract negotiations for Continental Electronics Mfg. Co., Dallas. Granted Jan. 4. Shelton, Wash. — Mason County Bcstg. Co. NEGOTIATOR FOR THE PURCHASE AND SALE OF RADIO AND TELEVISION STATIONS Page 114 • January 9, 1956 Broadcasting • Telecasting