Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

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these local advertisers buy radio by results not by ratings alone! The men who know this market like the palm of their hand just don't hand out orders without getting tangible results. Local advertiser and agency experience means more than all the ratings ever published. . . . that's why A other independent radio station in D. C. market for 4 straight years! WARL • the favorite for country music and local news. 5232 Lee Highway, Arlington, Va. • Kenmore 6-9000 SOLD ON WARL: (left to right) J. Bach, manager of Sterling Optical Co.. and Stan Barkley, Epstein ad agency account executive huddle over new WARL contracts. SOLD ON WARL: (left to right) Mr. and Mrs. Diamond, co-owners of Eagle Wine & Liquor Store; Paul Lynn Heller, ad agency head; and A. F. Weinstein. store manager, look over their renewed contract. SOLD ON WARL: (left to right) George Crump, WARL commercial manager, shakes hands with Paul Ryles, PepsiCola manager, on signing a new contract with WARL. SOLD ON WARL: (left to right) Andrew Auth, sales manager and Tony Auth, President of Auth's Inc., talk over their well-known meat products with George Henning, WARL Director of Sales.