Broadcasting Telecasting (Jan-Mar 1956)

#11 Limited Lem Vi/ (TL-TV | I CHANNtl. Future bright, Talent galore . . . Memory limited, BAR THE DOOR! BUT not with WePrdmpIer SERVICE JhalA. whf — ADVERTISERS PREFER TelePrompTer stations like Channel 12 Phoenix WMCT Channel 5 Memphis QsQ V. S. Pat. No. Other Patents Pending TzHPrompizr Corporaiion 300 W. 43 St., New York • JU 2-3800 LOS ANGELES CHICAGO WASHINGTON TORONTO MELVIN JOHN COLE on all accounts RADIO-TV can count Melvin John Cole, broadcast media supervisor at McCann-Erickson Inc., Chicago, among its more perceptive friends and spokesmen from the agency vantagepoint. John (he never uses Melvin) Cole speaks softly but carries the big stick of conviction when he tells you tv will continue to "create a broadening scope of advertising opportunities" and radio will find new strength in capitalizing on its own peculiar aural advantages (creation of images). At McCann-Erickson he supervises broadcast media buying on all accounts, including Swift (all meat products, ice cream, dairy, frozen foods, poultry), Derby Foods (a sponsor on Disneyland), Tidy House Products, Mead Johnson, Allied Van Lines, Milk Foundation, Carter Oil and Milnot. All use radio and/or tv. (Of the latter medium he points out: "Television has created opportunities that never existed before; new advertisers have created budgets they never had before.") Mr. Cole hails from Waterbury, Conn, (born Dec. 3, 1918), attended Crosby High School there and worked on dramatics with the Little Theatre, which led to an announcer's job at WBRY Waterbury in 1939. In 1940 he joined the U. S. Air Force as a radio operator and flew combat missions in B-24s over Europe. (While in basic training in 1941 he helped put on The Air Corps Men over WSAV Savannah, Ga.) For his European service he was given the Purple Heart, Distinguished Flying Cross and Air Medal. Mr. Cole was graduated from the U. of Minnesota with a B.A. degree in 1947 and joined KWDM Des Moines, becoming assistant program director. In 1949 he took postgraduate work at U. of Denver, serving as graduate assistant in its radio department. He also worked with the National Opinion Research Center on surveys there. Mr. Cole became radio-tv director of Erwin, Wasey & Co., Minneapolis, in 1950 and moved to Campbell-Mithun Inc. in 1951 as timebuyer and assistant to the radio-tv director. He joined McCann-Erickson early in 1954 as head timebuyer. Mr. Cole married the former Adele Oberg (it was an overseas correspondence relationship that blossomed into an introduction) and they have three boys, Kevin 7, Dana 5, Tim 3. The M-E supervisor is active in church and community affairs of suburban Park Forest, where the family home is located, and currently serves as finance chairman for Grace United Presbyterian Church there. lladio -Television NOMINATIONS INVITED Deadline Feb. 1, 1956 10. Radio or Television News writing: For a distinguished example of newswriting or commentary for radio or television; nominations consisting of either a partial or complete script, broadcast or telecast during the year. Radio 11. Radio Reporting: For the most distinguished example of spot news reporting of a single news event, scheduled or unscheduled, broadcast by radio daring the year; exhibits consisting of a typewritten summary and recordings or tapes, not exceeding fifteen minutes running time. 12. Public Service in Radio Journalism: For an outstanding example of public service by an individual radio station or network through radio journalism, the test being the worth of the public service, the effectiveness of the presentation by the station or network, and the unselfish or public-spirited motives, bearing in mind that the broadcasts must be journalistic in nature, not entertainment; commercially sponsored radio programs not being eligible unless produced and controlled by the broadcasting station; exhibits consisting of disc recordings (no tapes) and a typewritten summary mentioning running time of exhibit, not to exceed fifteen minutes. Television 13. Television Reporting: For the most distinguished example of spot news reporting of a single news event, scheduled or unscheduled, broadcast by television during the year; exhibits consisting of typewritten summary and if available, a segment or summary of 16 mm. film or kinescope, not longer than fifteen minutes. 14. Public Service in Television Journalism: For an outstanding example of public service by an individual television station or network through television journalism, the test being the worth of the public service, the effectiveness of the presentation by the station or network, and the unselfish or public-spirited motives, bearing in mind that the broadcasts must be journalistic in nature and not entertainment; commercially sponsored programs not being eligible unless produced and controlled by the broadcasting station; entries consisting of a typewritten summary and if available, a segment or summary of 16 mm. film or kinescope, not longer than fifteen minutes. Nomination blanks and further information may be secured by writing to: Victor E. Bluedorn, Director SIGMA DELTA €OI 35 E. Wacker Dr., Chicago 1 Page 22 • January 16, 1956 Broadcasting • Telecasting