Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

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You Might Score 40 Points in One Game* BUT ... YOU NEED WKZO RADIO TO MAKE POINTS 6-COUNTY PULSE REPORT KALAMAZOO-BATTLE CREEK AREA— MARCH, SHARE OF AUDIENCE MONDAY— FRIDAY 1955 STATIONS 6 a.m. 12 noon 12 noon 6 p.m. 6 p.m. midnight • WKZO 41% 37% 35% B 18 17 16 C 10 12 11 D 10 9 7 E S 7 8 OTHERS 14 18 24 Sets-ln-Use 20.1% 20.2% 17.5% NOTE: Battle Creek's home county (Calhoun) was included in this Pulse sampling, and provided 30% of all interviews. The other five counties: Allegan, Barry, Kalamazoo, St. Joseph and Van Buren. Me @e6m Mafic n.\ WKZO-TV — GRAND RAPIDS-KALAMAZOO WKZO RADIO ■ — KALAMAZOO-BATTLE CREEK WJEF RADIO — GRAND RAPIDS WJEF-FM — GRAND RAPIDS-KALAMAZOO KOLN-TV — LINCOLN. NEBRASKA Associated with WMBD RADIO — PEORIA, ILLINOIS IN KALAMAZOO-BATTLE CREEK AND GREATER WESTERN MICHIGAN! WKZO — CBS for Kalamazoo-Battle Creek and greater Western Michigan — is one of America's most obvious radio buys. New Pulse figures, left, prove it. WKZO leads in all 72 quarter hours — gets more than TWICE as many listeners as the next station in 5-4 of the 72 quarter hours! Write direct or ask Avery-Knodel for rates and availabilities. WKZO CBS Radio for Kalamazoo-Battle Creek and Greater Western Michigan Avery-Knodel, Inc., Exclusive National Representatives * Ernie Nevers of the Chicago Cardinals set this N.F.L. record in a 1929 game against the Chicago Bears.