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with your RCA "3 V"!
Simple lens system added to RCA "3V" Film Camera picks up live-action color commercials.. .and color opaques of all kinds
NOW you can go to "live" color in the least expensive way imaginable. RCA engineers have worked out an extension lens system which can be used with any RCA "3V" Camera to pick up all kinds of product displays . . . live ... in action ... in highest quality color. And the same system can be used for televising color opaques in the simplest possible manner.
Products to be colorcast are set upon a small, fixed stage (as shown on opposite page). Any type of action which can be carried out in a limited area is practical. You can turn products around, upside down, etc. . . . show liquids foaming . . . real bottle pouring . . . use of tools . . . appliances in operation . . . wind-up toys in action ... all kinds of animation.
Color opaques can be artwork, charts, maps, diagrams, magazine pages, comic strips. They can be mounted on an easel, on a flip-over stand (as shown at right), or held in the hand. You can use artwork or catalog illustrations and thus avoid making slides. Color rendition is nearly perfect; there are no density problems as with color slides.
Both products and opaques are televised in the open ... in fully lighted rooms. No need for light covers or strobe lights. Pictures have high resolution inherent in vidicon type camera. Picture quality and color is equal in every way to that attained with studio type color cameras.
Development of a push-button operated 4-input multiplexer makes it possible to use an RCA "3V" camera for televising "live" color commercials, color opaques, color transparencies, color slides and color films. Such an arrangement provides maximum usefulness of equipment— gets you into color in the fastest and least expensive way.
And remember, the RCA "3V" Film Camera System is the system which most broadcast engineers believe to be the best.
For complete technical information on the new RCA "3V" Color Film System, call your RCA Broadcast Sales Representative. In Canada: write RCA VICTOR Company Ltd., Montreal.
RADIO CORPORATION of AMERICA
BROADCAST EQUIPMENT, CAMDEN, N. J.
Color opaques in series, at a flip of the wrist.
Live color commercials with a minimum of props, showing hands, etc.