Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000365
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
March 21, 2024
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For years, KMTV has been first in the Omaha area • In RATINGS! • In NATIONAL, REGIONAL and LOCAL Spot Business! • In COLOR! © In PUBLIC SERVICE! On January 1st, KMTV became the basic NBC Affiliate in Omaha! Wise advertisers knew that more than ever, KMTV was the preferred buy in Omaha. For example, new schedules for Armour and Co., Carter Products, Inc., Coty, Inc., General Foods, Procter and Gamble, Peter Paul, Sunshine Biscuit Co., R. T. French Co., and others rocketed the week's billing to a new Jan. 1-7 high! And for good reason! If you're interested in a good daytime spot, TRENDEX (Jan. 2-8, 1956) shows that KMTV rates an audience share of 63.8 against a 36.2 for the CBS station in the 3:00 to 6:00 p.m. time period ! In fact, KMTV leads 54.5 to 45.5 for the entire afternoon from 12:00 to 6:00 p.m.! Dials stay on Channel 3 at night, too. For example, KMTV gets a 52.3 share of audience against 47.7 for the 6:00 to 8:00 p.m. time period. Day or night, KMTV is your best buy in Omaha! COLOR TELEVISION CENTER CHANNEL 3 OMAHA ABC-TV NBC-TV Omaha area. 96% of the total in the In January KMTV will present 95 color shows . . . MAY BROADCASTING CO. Broadcasting • Telecasting January 23, 1956 • Page 25