Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

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WOODland-TV is big territory! More than 700 drug products, in daily use throughout the world, are manufactured in this modern Upjohn plant Upjohn I world-famous producer of fine pharmaceuticals, is a vital stimulant to the growth of WOODland, U.S.A. High voltage electrons are put to work saving lives and protecting health by The Upjohn Company, whose research department began using radiation drug sterilization in 1951. Such advancements are typical of Upjohn's constant progress — in developing new drugs, and in the improvement of production ( \ efficiency. Upjohn's enterprise is representative of its many neighbors who also have grown world-famous in the WOODland area — a rich market, with the country's 20th i _ highest TV set count. WOOD-TV gives you all the important communities like Kalamazoo, Muskegon, Battle Creek and Lansing — plus the primary trading center of Grand Rapids. For top coverage of this rich Western Michigan market, schedule WOOD-TV, Grand Rapids' only television station! WOOD-TV WOOD land CENTER GRAND RAPIDS, MICHIGAN GRANDWOOD BROADCASTING COMPANY • NBC. BASIC: ABC, SUPPLEMENTARY • ASSOCIATED WITH WFBM-AM AND TV. INDIANAPOLIS. IND.; WFDF. FLINT. MICH.; WTCN-AM AND TV. MINNEAPOLIS. MINN.; WOOD-AM. WOOD-TV, REPRESENTED BY KATZ AGENCY Broadcasting • Telecasting January 23, 1956 • Page 27