Broadcasting Telecasting (Jan-Mar 1956)

ADVERTISERS & AGENCIES FILM Sanford H. Margalith, Al Paul Lefton Co. Inc., Phila., to creative staff of Zimmer, Keller & Calvert Inc., Detroit. Verne F. Kelly, on duty with Navy past two years, returning to Ruthrauff & Ryan's television department in Chicago. Joseph Goodyear, public relations director, Gaynor Coleman Prentis & Varley, N. Y., to press department, Ted Bates, N. Y. James R. DeFoe, tv copywriter, BBDO, Cleveland, Ohio, to Geyer Adv., N. Y., in same capacity. Stephen J. deBaun freelance writer for past seven years, to copy staff, radio-tv department, N. W. Ayer, N. Y. He formerly was publicity and promotion director for RCA at NBC's press department. Norman C. Kal, president, Kal, Ehrlich and Merrick Inc., Washington, D. C, elected president, Amity Club of Washington. Robert R. Burton, vice president, Needham, Louis & Brorby Inc., Chicago, appointed advertising group chairman in business division of 1956 Chicago Heart Assn. fund drive. Daniel Field Norton, 61, chairman of board, Nestle Co., White Plains, N. Y., died Ian. 14 at Glockner-Penrose Hospital, Colorado Springs, Colo. NEW BUSINESS Carling Brewing Co. (Carling's Black Label beer) Cleveland, Ohio, sponsoring eight Boston Celtics professional basketball games originated at Boston Garden by WBZ-TV Boston, and carried on WMTW (TV) Poland Spring, Me.; WABI-TV Bangor, Me., and WCAX-TV Burlington, Vt., lasting through March 11. Harold Cabot Inc., Boston, is Carling's agency for New England area. NETWORK RENEWALS Emerson Drug Co. (Bromo-Seltzer), Baltimore, and Olin Mathieson Chemical Corp. (Lentheric products). New York, have renewed sponsorship of ABC-TV's Chance of a Lifetime (Sun., 99:30 p.m. EST). Agencies for Emerson and Olin Mathieson are Lennen & Newell Inc. and Grant Adv. Inc., respectively, both N. Y. CBS Radio renewals include Chevrolet Div., General Motors Corp., of 12 CBS newscasts weekly, through Campbell-Ewald Co., Detroit; Lever Bros. (Lux Liquid and toilet soap and Pepsodent), of 11-11:15 a.m. EST segment of Arthur Godfrey Time (Mon., Wed., and alternate Fri.), via J. Walter Thompson Co., N. Y., and William Wrigley Co. (chewing gum), of Gene Autry Show for 52 weeks through Ruthrauf & Ryan Inc., Chicago. AGENCY APPOINTMENTS Underwood Corp., N. Y., names William Esty Co., N. Y., for Underwood electric and standard typewriters and Underwood Sundstrand adding machines. Brooke, Smith, French & Dorrance, N. Y., handles advertising for company's other product divisions. Dawson's Brewery Inc., New Bedford, Mass., names Ingalls-Miniter Co. Whittemore Bros. Corp. (shoe polish), Fayette, Ala., appoints S, A. Levyne Co., Baltimore. Linco Products Distributing Co. (bleaches, washing powders), Chicago, appoints Henri, Hurst & McDonald Inc., same city. Rhodes Pharmacal Co., Cleveland, names Schwimmer & Scott Inc., Chicago, for Zestin vitamins. Page 40 • January 23, 1956 C&C APPOINTMENTS ANNOUNCED BY FOX Irwin H. Ezzes named vice president and general sales manager. Other executives chosen as prelude to sale of RKO Radio Pictures backlog of films to television. AS A PRELUDE to the sale to television of the RKO Radio Pictures backlog of 740 feature films and more than 1,000 short subjects, Matthew Fox, president of C&C Television Corp., New York, last Friday announced a series of appointments to his staff. At the same time, he disclosed the company's sales strategy, which will center around the holding of private sales conferences with prospective buyers in Atlantic City at Mr. Fox's expense. The key appointment to Mr. Fox's staff is that of Irwin H. Ezzes as vice president and general sales manager, effective today (Monday). Mr. Ezzes most recently was vice president in charge of sales with Guild Films Co., New York, and for almost 10 years previously had been associated with Mr. Fox in various tv film enterprises. Before joining Guild in February 1955, Mr. Ezzes was vice president in charge of sales for Motion Pictures for Television, of which Mr. Fox was board chairman. Other executives named by Mr. Fox were Richard B. Marros, formerly a producer with Screen Gems and Film Classics, both New York, as administrative director, and Ted Rosenberg, Noah Jacobs and Arthur (Skip) Stelloff as assistants to Mr. Ezzes. Mr. Rosenberg has been associated with Television Programs of America and Ziv Television Programs; Mr. Jacobs with Unity Television Corp. and Ziv Tv, and Mr. Stelloff, with Ziv Tv. Gene Cog;n, previously in publicity and promotion work in the motion picture field, has been appointed publicitypromotion-advertising director of C&C Television. Mr. Fox's plan for selling the library is said to be an unprecedented one. He has sent telegrams to 250 tv station owners and managers, inviting them to an all-expenses-paid visit to Atlantic City, where features will be screened and any questions about the films answered. The first group of station executives were to meet with Mr. Fox and other members of his staff last Friday. The private sales conferences may last through March, or until all interested stations have had an opportunity to view the films, if so desired, and discuss all details with C&C Television. It is understood that upcoming contracts with stations will cover all feature films in the package, although some will not be available until early 1958, and also will specify part payment in cash and part in free time, which Mr. Fox subsequently can make available to a national advertiser. CBS-TV Stations Buy Films From Hollywood Television PURCHASE of the "Silver Group" package of 24 feature films from Hollywood Television Service, New York, for three of the four CBSowned television stations was announcd last week by Craig Lawrence, director of CBS-owned station administration. The transaction was said to represent the first cooperative film buy for CBS-owned tv stations. The features were bought for showing on WXIX (TV) Milwaukee and KNXT-TV Los AMONG the first to sign for Ziv's new series, The Man Called X, Sipes Stores and FullerWhite Chevrolet, both Tulsa, take co-sponsorship on KVOO-TV there beginning today (Monday). Present for the contract signing are (I to r): seated, Wendell Shaver, Sipes superintendent, and Werner Wagner, Fuller-White executive vice president; standing, Bob Hoth, John Devine, and James S. Dugan, all KVOO-TV, and Morman Roszel, general manager, Wilson Advertising Agency. Broadcasting • Telecasting