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"Advertising Age has long been the most popular advertising publication among
members of our organization"
Says W. C. GRANT, President
GRANT ADVERTISING, INC.
"Advertising Age has long been the most popular trade publication among the members of our organization. It is always timely and informative, and presents news of the advertising industry in an unusually clear and accurate manner. It is not only first on the list among our offices in the United States, but also in other countries."
W. C. GRANT
Mr. Grant was born and raised in Dallas, Texas and after graduating from Texas University Law School, decided upon advertising as a career. The first office of Grant Advertising, Inc. was established in Dallas in 1935. The second office was established in Chicago in 1937. Subsequent years have witnessed the continued development of the agency, which now has 33 offices, 9 in the United States, and 24 in foreign countries.
Advertising Age is important to most of the decision-makers who are important to you. With its weekly presentation of advertising news, trends and significant developments, Ad Age not only receives close attention from those who activate broadcast decisions, but gets read, studied and discussed weekly by executives who influence market and media decisions.
For example, subscription records show that at Grant Advertising, Inc., where a radiotv billing of $11,100,000 was placed in 1955, 71 subscription copies of AA are received each week. Further, among the top 36 agencies representing $812,500,000 in radio-tv billings last year*, A A averaged over 75 copies per agency.
Add to this AA's similar penetration of advertising agencies with a paid circulation of 8,448 each week, its weekly audience of top executives in major advertising companies, its total readership of 120,000 based on 32,000 paid subscriptions, and you'll recognize in Advertising Age the most influential medium for swinging broadcast decisions your way in 1956.
* Broadcasting-Telecasting 1955 Report
Advertising flge |i&
200 EAST ILLINOIS STREET • CHICAGO 1
ILLINOIS
Broadcasting • Telecasting
January 23, 1956 • Page 53