Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000395
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
March 21, 2024
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Byrne's gone Our 24 hour • 1 ' ....!#» r p0ny John E Peor8°" ,;,,. .•-"•"'"' '*• policy is in the works all year long Perhaps you remember the above ad that JEPCO ran during 1955. Well, as our 17th successful year rolls into view. The John E. Pearson Company has studied this ad carefully and can add nothing new to its central theme which is: "Pearson people are as elose to radio and tv station managers as a plow is to the plain." JEPCO's claim of "knowing how the wind blows," is based on hundreds of intimate relationships among the very people who make each community hum . . . the Byrnes. The Byrnes are station management men and women who clasp the hands of local retailers and manufacturers; they are members of Chamber of Commerce meetings, school boards and civic groups; they are the ones who decide the important local issues, get out the vote and yes, buy the goods. This year as always, JEPCO wishes its very best to all the Byrnes in the broadcasting business. Naturally, Pearson people intend to see a lot of them during the next 12 months. John E. Pearson Company radio and television station representatives New York • Chicago ' Minneapolis • Dallas • Atlanta • Los Angeles • San Francisco Broadcasting • Telecasting January 23, 1956 • Page 55