Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

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ARE YOU HALF-COVERED NEBRASKA'S OTHER BIG MARKET? 42-COUNTY LINCOLN-LAND AREA TELEPULSE Share of Audience — September, 1955 KOLN-TV "B" "C" "D" MONDAY THRU FRIDAY: 1 :00 — 6:00 p.m. 6:00 — 11:00 p.m. 50 53 21 1 8 13 14 1 1 * 1 1 * SATURDAY: 1 :00 — 6:00 p.m. 6:00 — 11:00 p.m. 52 50 15 1 3 1 5 1 5 8 17 SUNDAY: 1 :00 — 6:00 p.m. 6:00 — 11 :00 p.m. 34* 35 36 22 13 14 16* 23 *Does not broadcast for complete period and the share of audience is unadjusted for this situation. V WKZO-TV — GRAND RAPIDS-K ALAMAZOO WKZO RADIO — KALAMAZOO-BATTLE CREEK WJEF RADIO — GRAND RAPIDS WJEF-FM — GRAND RAPIDS-K ALAMAZOO KOLN-TV — LINCOLN. NEBRASKA Associated with WMBD RADIO — PEORIA. ILLINOIS ROLX-TV, one of America's great area stations, covers Lincoln-Land, 95.5% OF WHICH IS OUTSIDE THE GRADE "B" AREA OF OMAHA. This important market is as independent of Omaha as South Bend is of Fort Wayne — Hartford of Providence — or Syracuse of Rochester! Lincoln-Land consists of 42 counties with 200,000 families — 125,000 undu plicated by any other TV station! Telepulse credits KOLN-TV with 138.1% more afternoon Lincoln-Land viewers than the next station — 194.4% more nighttime viewers! Let Avery-Knodel give you the whole story on KOLN-TV, the official CBS-ABC outlet for South Central Nebraska and Northern Kansas. CHANNEL 10 • 316,000 WATTS • 1000-FT. TOWER KOLN-TV COVERS LINCOLN-LAND —NEBRASKA'S OTHER BIG MARKET Avery-Knodel, Inc., Exclusive National Representatives Broadcasting • Telecasting January 23, 1956 • Page 67