Broadcasting Telecasting (Jan-Mar 1956)

AWARDS Emmy Awards Expanded To Include 41 Categories THE Academy of Television Arts & Sciences announced last week that 1955 Emmy awards will be presented in 41 categories, the largest number to be given in its history. The list of awards has been expanded to include "best engineering technical achievement," "best specialized visual contribution," and "best commercial campaign," among others. The 1955 Emmy winners will be announced during a color telecast on NBC-TV March 17 (9-10:30 p.m. EST). Joint announcement of the selection of 41 categories was made by Don DeFore, Academy president, and Ed Sullivan, New York categories committee acting chairman. Mr. DeFore said steps are now being taken to revise the Academy by-laws to establish machinery for a national board and for individual chapters in New York, Hollywood and other cities. WAFB-TV Staffer Wins Screen Gems Competition GRACE McELVEEN, station promotion manager of WAFB-TV Baton Rouge, was named last week as the winner of the first annual promotion contest conducted by Screen Gems Inc., New York. Miss McElveen, who was singled out for her promotion effort on Screen Gems' Adventures of Rin Tin Tin, won the prize of a 13-day Caribbean cruise for two. Seven other winners and their prizes were: Jack O'Mara, KTTV (TV) Los Angeles, a 16 mm projector and screen; William C. Rucker, WHBQ-TV Memphis, hi-fi system including four speakers and 10 record speakers; Jack W. Schumacher, WICU-TV Erie, Pa., wristwatch; Dorothy Sanders, WLWD-TV Dayton, Ohio, a deep freeze unit; Jack Mazzie, WREX-TV Rockford, 111., complete set of home power tools; Al Chioda, WFMY-TV Greensboro, N. C, camera and flash gun; Pauline Mahoney, KPLC-TV Lake Charles, La., air conditioner, including installation cost. Olson Receives Scott Award DR. HARRY F. OLSON, RCA scientist credited with developing the velocity microphone, Wednesday received the $1,000 John Scott Award to inventors at the Philadelphia Engineers Club dinner which marked the 250th anniversary of Benjamin Franklin's birthday. Mr. Olson, now director of Acoustical & Electromechanical Research at RCA Labs, Princeton, N. J., pioneered the microphone's development in 1930. CYO to Honor Folsom FRANK FOLSOM, president of RCA, tonight (Monday) will receive the Catholic Youth Organization's 1955 Club of Champions gold medal for his "faithful devotion to duty and his outstanding example to youth as a man of principle and achievement" from Francis Cardinal Spellman, Archbishop of New York, at the CYO's 20th anniversary dinner in New York. Mr. Folsom, the 1954 recipient of St. Boneventure U.'s Catholic Action medal, will be honored for his work as a trustee of Notre Dame U., Rosemont College, St. Mary's-of-theWoods College and for his participation in the foster children plan of the church. Sarnoff Honored THE James Forrestal Memorial award will be presented Thursday to Brig. Gen. David Sarnoff, RCA board chairman, at the annual dinner of the National Security Industrial Assn. at the Sheraton-Park Hotel, Washington. The Forrestal Memorial Medal, first presented to President Eisenhower a year ago, is bestowed each year to "a distinguished American whose leadership has promoted significant understanding and cooperation between industry and government in the interest of national security." The award was set up two years ago by the association in honor of its founder, James Forrestal, first U. S. Defense Secretary (1947-49). NBC Radio plans to broadcast Gen. Sarnoff's acceptance address (9:30-10 p.m. EST). Annual Competitions Opened By National Safety Council THE National Safety Council announced Monday it will accept entries from radio-tv stations and networks and five other public information media groups for its eighth annual Public Interest Awards competition. The council also reported it will administer the yearly Alfred P. Sloan Radio-Tv Awards for Highway Safety. Regional radio networks and non-commercial, educational television stations will be included in this year's Sloan awards, which have been increased from 11 to 14 categories. Other categories for the Public Interest Awards are advertisers, daily and weekly newspapers and syndicates, consumer and trade magazines, outdoor advertising companies, and transportation advertising companies. Jewish Paper Honors WBC THIRTEEN Westinghouse Broadcasting Co. executives and staff members — seven from WBZ-TV Boston — were honored Tuesday by the Jewish Advocate of Boston, a local JewishAmerican Newspaper, for creating and producing The Big R, a tv series based on the recent White House Conference on education. Receiving Carnation Awards for "their magnificent contribution toward public enlightenment on the education problems of our time" from the Advocate publisher, Dr. Alexander Krim, were Donald McGannon, WBC president; Richard Pack, WBC vice president and program director; David Partridge, WBC promotion manager; Ronald Tooke, WPTZ (TV) Philadelphia; Harold Lund, KDKA (TV) Pittsburgh, and Philip Lasky, KPIX (TV) San Francisco. W. C. Swartley, vice president; W. Gordon Swan, program manager; Ben Hudelson, producer; Chester Collier, director; Don Volkman, cameraman; Rod MacLeish, news director and writer, and Jack Chase, narrator, received the awards for WBZ-TV. Overseas Awards Bids Asked NAMES of candidates for Overseas Press Club Awards for 1955 in the radio, television, newspaper, magazine and photographic fields will be accepted until Jan. 31, it has been announced by Bruno Shaw, chairman of the awards committee. Among the categories are: best radio reporting from abroad, best television reporting of foreign affairs and best radio interpretation of foreign affairs. LIBEL SLANDER PIRACY PRIVACY COPYRIGHT Guard against embarrassing loss by having our unique, special INSURANCE which is adequate and surprisingly inexpensive. WRITE FOR DETAILS AND RATES EMPLOYERS REINSURANCE CORPORATION INSURANCE EXCHANGE KANSAS CITY, MISSOURI Howard E. Stark setjss-"* s"r,ow NEW YORK 22. 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