Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

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New surveys again prove preference for WHO! Study by Des Moines Chamber of Commerce Parallels Findings of Iowa Radio Audience Survey! _Lt| OW another new survey reaffirms what the Iowa Radio Audience Surveys have shown for years ! The new 46-county study has just heen released by the Greater Des Moines Chamber of Commerce. It was made for the benefit of Des Moines merchants — to discov er why people shop in Des Moines — to show what Des Moines merchants can do to improve their oicn businesses. Significantly, this Survey shows that WHO Radio is listened-to-most by 61.4% of the Des Moines Trading Area's families. (The new 1955 Iowa Radio Audience Survey reports 59.25r for the State as a whole ! ) . Copies of the Iowa Radio Audience Survey are now available. They tell you just about everything you need to know about radio in Iowa. Mail the coupon today for your free copy! IS Affiliate FREE & PETERS, INC., Exclusive National Representatives BUY ALL of IOWAjPtus "Iowa Plus"-with II PI Des Moines . . . 50,000 Watts Col. B. J. Palmer, President P. A. Loyet, Resident Manager am*8*8*1* W3S1SSSS " CHAMBER 05 ^ Radio Station WHO Des Moines, Iowa Gentlemen: Please rush me a complimentary copy of the Iowa Radio Audience Survey. Name Firm_ Street. City State