Broadcasting Telecasting (Jan-Mar 1956)

ADVERTISERS & AGENCIES road show. Tv to be used in Miami only, while radio is planned to cover outlying areas. Agency for GM institutional advertising is Kudner, N.Y. NETWORK NEW BUSINESS Cameo Curtains, N. Y., plans to allocate 3550% of its advertising budget to network radio in the spring. Company has signed for three participations weekly on Breakfast Club (ABC Radio, 9-10 a.m. EST) on 340 stations. Campaign will use the slogan, "the best dressed windows in the land wear Cameo curtains." Tv spots will be used to supplement radio campaign. Agency: Freiend-Reiss, N. Y. Swift & Co., Chicago, has purchased onceweekly quarter-hour segment of NBC-TV's Tennessee Ernie Ford show. Meat packer, through McCann-Erickson Inc., Chicago, has bought 12:15-30 p.m. segment of half-hour show on Mondays for Table Ready meats. Swift also is expanding tv spot schedule from six at present to 30-50 markets on behalf of frozen meats. Schedule will be staggered through forthcoming weeks. Intermountain Network, Salt Lake City, reports record business with following clients signed in first half of January: Carter Oil Co., Tulsa, Okla., subsidiary of Standard Oil Co., N. J., through McCann-Erickson, Chicago; Holly Sugar Corp., Colorado Springs, Colo., through Mogge-Privett Inc., L. A.; Bowman Biscuit Co., Denver, through Ball & Davidson Inc., Denver; Frontier Refining Co., Denver, direct; Utah Oil Refining Co. and First Security Bank system, both Salt Lake City, through Gillham Adv. Agency, that city; Fisher Baking Co., Salt Lake City, and Arden Meadow Gold Creameries, through Ross Jurney & Assoc., Salt Lake City. General Mills Inc., Sperry Operations, S. F., has bought 13-week schedule of twice weekly participations on eight-station CBS Television Pacific Network hookup of Panorama Pacific, early morning show. AGENCY APPOINTMENTS Revlon Inc. (cosmetics), N. Y., names Emil Mogul Co., N. Y., to handle its entire Aquamarine line (lotion, spray mist and deodorant), UNDER the sponsorship of the Gunther Brewing Co., live wrestling is being offered Washington, D. C, viewers on WTTG (TV) from Capitol arena for the first time in five years. Making final arrangements are (I to r) Les Aries Jr., WTTG (TV) general manager; Vincent McMahon, wrestling promoter; Arthur Goldman, director of advertising, Gunther Brewing Co., and Jack Marsicano, account executive, Bryan Houston Adv. Agency. in addition to Aquamarine shampoo. C. La Roche, N. Y., previously had serviced account. Mogul also will continue servicing Revlon's Silken-Net hair spray. Silver Skillet Brands Inc. (frozen, canned meats), Skokie, 111., appoints Rutledge & Lilienfeld Inc., Chicago, to handle its advertising. Saunders-Swadar Toy Co., Aurora, 111., appoints Grubb & Petersen Adv., Champaign, 111. Pepsi-Cola Co. of CanaJa Ltd., in line with parent company's move from Biow-Beirn-Toigo Inc. to Kenyon & Eckhardt March 31, announces appointment of K&E Ltd., Montreal, as its agency, effective April 30. Cockfield, Brown & Co. Ltd., Montreal, currently handling Canadian Pepsi operations, will continue to service Schweppes Div. of Pepsi-Cola of Canada. A&A PEOPLE Arthur E. Taylor, vice president, J. R. Pershall Co., Chicago, appointed chairman of agency's plans group. A. J. Gould, mail order specialist, elected vice president. Albert Frank-Guenther Law Inc.. N. Y. He has been associated with agency five years. Charles E. .lones, account executive, PottsWoodbury Jnc. Kansas City, Mo., named vice president in charge of sales and elected to board of directors. Paul N. Horstman, agency art director, appointed vice president in charge of layout and creative art. MR. JONES MR. HORSTMAN Frank L. McKibbin, formerly account executive, Dan B. Miner Co., L. A., to Stromberger, LaVene, McKenzie, L. A., as senior account executive. Don Jillson, Aitkin-Kynett Co.. Philadelphia, to John T. Hall & Co., that city, as account executive and head of publicity-public relations department. Bernard Kramer, owner, Colby Advertising Agency, N. Y., to Emil Mogul Co., N. Y., as supervisor of Rayco (auto seat covers) account. George L. Randall, former account executive, Foote, Cone & Belding Co., N. Y.. to GoodmanAnderson Adv. Agency, L. A., as business development manager. Russ Broman, formerly account executive, Guerin. lohnstone, Jeffries Inc., L. A., to Charles Bowes Adv. Inc., L. A., as account executive. Fenton Taylor Jr., former account staffer, Ruthrauff & Ryan Inc., N. Y., to L. A. office of Erwin, Wasey & Co. Ltd., as account executive. William Kane appointed media director, S. E. Zubrow Co., Philadelphia. Sanford D. Buchsbaum appointed director of television, E. T. Howard Co., N. Y. Allan Black, formerly producer-writer, BBDO, N. Y., to C. J. LaRoche Co., N. Y., as producerwriter in tv and radio department. Robert H. Wynn, formerly director-producer, WKRC-TV Cincinnati, to McCann-Erickson Inc., Cleveland, as radio-tv producer, succeeding Glen Bammann, transferred to agency's N. Y. office. Don C. Silvershield, group copy head, Hicks & Greist, N. Y., appointed copy director for agency. Russell M. LaDue to James Thomas Chirurg Co., N. Y., as copy director. Rae Elbroch, radio-tv buyer, Maxwell Sackheim, N. Y., to Rockmore Co., N. Y., as business manager, radio-tv dept. Elaine Brown, formerly publicity writer, Compton Adv., N. Y., appointed brand publicity manager of Lever Bros. Co., N. Y. Elliot F. Alexander, producer, Official Films, N. Y.. to BBDO, N. Y., as publicity account executive in public relations department. Dorothy Friedman, food editor. Seventeen magazine, N. Y., and Joyce Geary Volk, Young & Rubicam Inc., N. Y., to public relations department, BBDO. Samuel Melcher Jr., former product manager, men's products division, Colgate-Palmolive Co., to Mennen Co. (toiletries), Morristown, N. J., in similar capacity. Also added to Mennen's advertising department: William Brodbeck, syndicate store operations, transferred to product manager, men's products division, and Edward Burger, transferred from Mennen's Canadian operations to product manager, baby products division. Howard Mendelsohn, former copy chief. Hirshon-Garfield. N. Y., to Grey Adv., N. Y., as copywriter. LATEST RATINGS NIELSEN Top Radio Programs Two Weeks Ending Dec. 24, 1955 Rank Program Homes (000) Evening, once-a-week (Average for all programs) (786) 1. Christmas Sing With Bing (CBS) 2,312 2. Our Miss Brooks (CBS) 2,035 3. Gene Autry Show (CBS) 1,850 4. You Bet Your tife (NBC) 1,804 5. Two For The Money (CBS) 1,711 6. Edgar Bergen (CBS) 1,665 Dragnet (NBC) 1,665 Godfrey's Scouts (tipton) (CBS) 1,665 9. Gunsmoke (CBS) 1472 10. Godfrey's Scouts (Toni) (CBS) 1,341 Evening, multi-weekly (Average for all programs) (925) 1. One Man's Family (NBC) 1,804 2. Lowell Thomas (CBS) 1,665 3. News of the World (NBC) 1,619 Weekday (Average for all programs) (1,434) 1. Guiding Light (CBS) 2,312 2. Young Dr. Malone (CBS) 2,266 3. Wendy Warren (Hazel Bishop) (CBS) 2,220 4. Helen Trent (M & W) (CBS) 2,127 5. Arthur Godfrey (Lever) (CBS) 2,081 6. This is Nora Drake (Toni) (CBS) 2,035 Ma Perkins (CBS) 2,035 Road of Life (CBS) 2,035 9. This is Nora Drake (B. Myers) (CBS) 1,988 10. Wendy Warren (Gen. Foods) (CBS) 1,988 Day, Sunday (Average for all programs) (601) 1. Woolworth Hour (CBS) 1,988 2. Adventures of Rin Tin Tin (MBS) 1,064 3. Symphonette (CBS) 1,017 Day, Saturday (Average for all programs) (832) 1. Gunsmoke (CBS) 1,804 2. Galen Drake (Sat. 10:55) (CBS) 1,526 3. Robert Q. Lewis (Milner) (CBS) 1,480 Copyright 1956 by A. C. Nielsen Co. Broadcasting • Telecasting January 30, 1956 • Page 31