Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000483
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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CHAMP WINS AGAIN by 5 to 1 margin WHEN IT COMES TO SALES PUNCH in the important Baton Rouge area, WAFB-TV has proved its supremacy by a country mile! In the latest Telepulse (Nov. 1955), WAFB-TV was first in 347 quarter hours per week, compared to 78 quarter hours on station B . . . giving WAFBTV a leadership of nearly five to one. MONDAY TO FRIDAY ALL THIS AND MERCHANDISING TOO! Take overwhelming viewer preference, as demonstrated by this survey, and add a merchandising record that's second to none ; (1) First place winner in recent "Lucy Show" competition with a double first prize for special merchandising job, (2) First place in Screen Gems, Inc. contest on program promotion, (3) Among top four in "Frank Leahy and His Football Forecasts" The result is a sales potential that can't be beat. Wouldn't you like to put "The Champ" to work for you? Stations 7 am-1 2 noon 12 noon-6 pm 6 pm-1 2 pm WAFB-TV 62 51 54 Sta. B 35 44 41 Sta. C 3 5 5 SATURDAY SUNDAY Stations 1 pm-6 pm 6 P m-1 2 pm 12 noon-6 pm 6 pm-12 pm WAFB-TV 32 a 53 61 56 Sta. B **61 a 41 35 a 41 Sta. C 7 6 4 3 ''^Special Alterna te-Week Seaso lal B roadcast a Does Not Broac cast Complete Perio d. Share Unadjuste i. Call, write or wire: National Representative — Young Television Corp. South & Southwest — Clarke Brown Co. WAFB-TY CBS— ABC 200,000 WATTS affiliated with WAFB-AM-FM Broadcasting • Telecasting January 30. 1956 • Page 39