Broadcasting Telecasting (Jan-Mar 1956)

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(Left) John Daly American Broadcasting Company (Center) Douglas Edwards Columbia Broadcasting System (Right) John Cameron Swayze National Broadcasting Com puny We now switch you to... In the split second after one of these famous commentators completes this sentence, you and millions of other viewers are whisked to Washington or Los Angeles or anywhere else news is popping. The electronic miracle of television has given you a center aisle seat on the passing scene. But behind this miracle are the skills of Bell System and network technicians. These highly trained craftsmen blend the technical ability of an engineer with an actor's unerring ear for cues. Precisely on cue, push buttons are operated to make the connections that switch the television scene from one city to another. And Bell System technicians are receiving cues from several networks at once. To help them, the Bell System receives operating instructions from the networks which give all the necessary information on switches. This information is sped to 130 Bell System television operating centers throughout the nation by private line telephone and teletypewriter systems. This co-operation between network and telephone company . . . and the teamwork along the Bell System lines . . . assure the American viewing public the smoothest programming and the best television transmission it is possible to provide. BELL TELEPHONE SYSTEM Providing transmission channels for intercity television today and tomorrow Broadcasting • Telecasting January 30, 1956 Page 41