Broadcasting Telecasting (Jan-Mar 1956)

Garrigus Outlines Role Of Public Service Groups RESPONSIBILITIES of public service organizations to radio and tv in seeking free time on these media were outlined Wednesday to the 10th annual conference of CARE Inc., meeting in Washington, D. C, by Frederick H. Garrigus, manager of NARTB's Organizational Services Dept. Complimenting CARE officials for inviting him to speak on the public service organization's responsibilities to radio-tv instead of vice versa, Mr. Garrigus said members of the overseas relief group have been particularly cooperative with radio-tv and "have, in fact, much less need to hear these remarks than the representatives of many other groups." Mr. Garrigus set forth these responsibilities: (1) awareness that responsibility is mutual; (2) understanding of the station's real and implied responsibilities under the Communications Act of 1934 and of the term "free broadcasting"; (3) understanding of the broadcaster's commercial responsibilities; (4) understanding of the media's nature — its advantages and disadvantages; (5) development of continuing liaison with the broadcaster; (6) providing of adequate and suitable material for program ideas; (7) ability to accept a refusal of time with good grace. Film Council Hears Lewine Laud Benefits of Tv Film BENEFITS that filmed programming have brought to television were enumerated by Robert F. Lewine, vice president and program director of ABC-TV, at the monthly luncheon meeting of the National Television Film Council in New York last Thursday. Mr. Lewine claimed that films have proved advantageous to the viewing public, the advertisers and the networks. He said the motion GROSS FARM INCOME IN THE KFAB AREA WAS OVER A BILLION THREE QUARTER MILLION DOLLARS LAST YEAR / This month you're invited to Face the Facts with a man who has almost become a legend in the MidWest Empire. He's KFAB's Farm Service Director, Bill Macdonald. Anyone who has used mid-west radio knows Bill or knows about him. He's the dean of midwest farm directors with over 30 years on the mike and in the field. He's received practically every honor that can be bestowed on a radio farm service man. Plus that, he's a farmer's farm radio man, operating his own farm southeast of Lincoln from where his daily visits with midwest farmers originate. If you want to reach farm people with your message . . . and sell 'em at the same time, Face the Facts with a Free & Peters man and find out ALL ABOUT BILL MACDONALD. Or check with General Manager Harry Burke . . . he's loaded with facts and figures on his Farm Service Director. picture industry has "a record unmatched" by any other medium of mass entertainment, and "a tremendous reservoir of talent" available to tv. In early days of television, Mr. Lewine said, the audience could view only live television and "some free films." With the availability of commercially-produced films to tv, he continued, the entertainment base for the viewing public was broadened to include adventure series, outdoor programs and "big-name" talent. As an evidence of film popularity, Mr. Lewine offered statistics showing that in network commercial evening time periods, film programming constitutes more than 40% of the total time. He listed ABC-TV's total as 42%; CBSTV's as 50% and NBC-TV as 32%. TvB Names Halsey Barrett As National Sales Director IMPLEMENTING Television Bureau of Advertising's policy of integrating its "internal" and "external" operations [B*T, Jan. 23], TvB today (Monday) is announcing the promotion of Halsey V. Barrett, senior account executive, to director of national sales. Norman E. Cash, TvB vice president and station relations director, said that Mr. Barrett will supervise a primary effort to sell the tv story to "national advertisers who are not now using the medium — or who are using it in token form only." Prior to joining TvB last year, Mr. Barrett was with the DuMont Television Network as manager of spot sales. He also has been CBS-TV sales promotion manager and promotion director of WNEW New York. Soviet Censorship Described By Levine in New York Talk EVERY ONE of his scripts written for broadcast from Moscow is censored by the "Central Telegraph Office" there, Irving R. Levine, NBC News correspondent in Russia, told a monthly meeting of the Radio & Television Executives Society Friday in New York. Most of his talk centered on censorship difficulties and procedures in the U.S.S.R. Noting that "in Russia you never have the chance to argue with the censor." and that "some of my broadcast scripts have never been returned at all," Mr. Levine said that most of his scripts were cleared, though many had portions deleted. Scripts must be delivered in triplicate, he said. In addition to regular censoring, he said, scripts often have been held for "several hours and even days and then returned without deletions . . . besides every other objection, this is downright annoying." Mr. Levine was in New York for conferences with network officials. Massachusetts Assn. Elects Harvey Struthers President HARVEY J. STRUTHERS, general manager of WEEI Boston, is the new president of the Massachusetts Broadcasters Assn. Mr. Struthers was elected at the annual meeting of the group a fortnight ago in Boston. Other new officers are Herbert J. Krueger, WTAG Worcester, vice president; George H. Jaspert, WCCM Lawrence, treasurer, and Sherwood J. Tarlow, WHIL Medford, secretary. Cy Young, retiring from Westinghouse stations WBZ-AM-TV Boston, was presented a citation for his past service to the broadcasting industry. Page 42 • January 30, 1956 Broadcasting • Telecasting