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national magazines. For more than 30 years, Metropolitan Life has be used in regular health features, health columns or health reports
sponsored similar messages on national health and safety. Because with or without credit to Metropolitan. The Company gladly makes
of public interest in the subject matter of these advertisements, this material available to editors as one phase of its public-service
Metropolitan offers all news editors (including radio news editors), advertising in behalf of the nation's health and safety.
An old-time reminder for today's winter health . . .
Back in grandma's time . . . before modern heating . . . the change to long, fleecy underwear was a wise precaution against winter ills. If a cold did start coming on, grandma insisted on another ritual ... a hot bath, a daub of ointment on the chest and a quick retreat to a warm feather bed.
Today, as in grandma's time, it is not wise to make too light of a cold. What seems to be only a slight cold may be the beginning of pneumonia and other respiratory ailments. So, even if you don't feel "really sick" with a cold, authorities urge you to do these things:
1. Rest more than usual ... eat lightly . . . drink plenty of water and fruit juices.
2. Be sure to check your temperature . . . and if you have even a degree or so of fever, go to bed. If fever persists, cal
your doctor and follow his advice.
Fever is important because it may indicate trouble of a more serious nature . . . sinusitis, ear infections, bronchitis and pneumonia ... to mention a few. When these and other common ailments of the winter season are promptly treated, the chances for rapid recovery are good — thanks largely to the effectiveness of the antibiotic drugs.
Even though medical science can now bring about more and quicker recoveries from the major winter ailments, it is wise to take every precaution against catching a cold. Here are some measures which may help:
1. Guard against drafts and chilling . . . and always wear warm clothing for protec
tion against cold, damp weather.
2. Get enough sleep and eat well-balanced meals to help keep resistance built up during the cold months.
3. Whenever possible avoid exposure to those who have respiratory illnesses.
4. If you have frequent colds, or if you are generally "run down," ask your doctor about preventive measures against respiratory infections.
REMEMBER, too, what seems to be a cold in a child often turns out to be the beginning of measles, whooping cough or some other communicable disease. So, it is always wise to keep a child with a cold at home to protect others as well as himself. The communicable diseases are most contagious in this early stage.
COPYRIGHT 1956 — METROPOLITAN LIFE INSURANCE COMPANY
Metropolitan Life Insurance Company
(A MUTUAL COMPANY) 1 Madison Avenue, New York 10, N. Y.
Broadcasting • Telecasting
January 30, 1956 • Page 63