Broadcasting Telecasting (Jan-Mar 1956)

STATIONS 1955 Daytime Spot Tv Boom Reported by H-R Television AN "ENCOURAGING" feature in spot tv last year was a trek of national advertisers to daytime television, Frank E. Pellegrin, vice president in charge of sales, H-R Television Inc., station representatives, reported last week. Mr. Pellegrin, in summarizing a yearend survey of daytime spot business on tv stations represented by H-R, said the number of daytime advertisers using one or more stations during the year was 83,3% greater than in 1954; number of spot announcements purchased by these advertisers was 115.8% greater than 1954 and the number of daytime sponsored programs was up 57% in 1955 over the previous year. He attributed this increased trend to daytime tv to "greater set penetration, better programming, higher daytime tune-in, scarcity of good evening availabilities and effective use of many daytime success stories, plus other available sales data." Knoxville Mayor Overruled, WBIR Keeps Council Coverage THE Knoxville (Tenn.) City Council voted unanimously at its last meeting to continue to let WIBR-AM-FM that city, and any other radio or tv station, broadcast the council's meetings. Mayor-elect Jack Dance had announced that upon taking office the council broadcasts would be discontinued; WBIR had been broadcasting the Tuesday night bi-weekly meetings. However, due to public demand, the city council voted to continue the same policy that had been followed by the previous administration. Begon to WBUF-TV JACK L. BEGON, NBC news correspondent and former Rome bureau manager, has been appointed director of news, special events and community relations at WBUF-TV Buffalo. Charles C. Bevis Jr., WBUF-TV general manager, said last week that Mr. Begon's appointment is in line with plans for heavy emphasis at the station on local news and public service programs. WSB Atlanta Facilities Cited NEW FACILITIES of WSB-AM-FM-TV Atlanta, Ga., have been designated as being among "the ten outstanding engineering achievements of 1955 in the Atlanta area" by the city's chapter of the Georgia Society of Professional Engineers. Official opening of WSB-AM-FMTV's new building will be April 7, according to J. Leonard Reinsch, managing director of Cox radio and tv properties. Fire Fails to Halt WRIV WRIV Riverhead, Long Island, N. Y., whose studios and offices were damaged by fire Jan. 10, has lost no time in broadcasting operations since that date, according to W. K. Macy Jr., station manager. The fire broke out late in the evening when the station was off the air, and by 6 a.m. (the usual sign-on time) the following morning, a temporary setup had been installed in WRIV's transmitter. The station now is seeking a new location for its offices and studios, said Mr. Macy. on ih&Ui way. SESAC TRANSCRIBED LIBRARY Series N-901 NOVELTIES THE EDDIE SAFRANSKI ORCHESTRA featuring vocals by Ginny Gibson and Jack Haskell SESAC "the best music in America' 475 Fifth Avenue New York 17 REPRESENTATIVE SHORTS Venard, Rintoul & McConnell Inc., N. Y., appointed by WTOB-AM-TV Winston-Salem, N. C, WSGN Birmingham, Ala., and WLOW Portsmouth, Va. WTWO (TV) Bangor, Me., announces Robert C. Foster, Boston, has resigned New England representation for station as of Feb. 1. New WTWO representative is to be announced. REPRESENTATIVE PEOPLE Joseph D. Payne, with George P. Hollingbery Co., N. Y., for five years as account executive, named manager of company's new Detroit office. Branch is at 500 Griswold St., Detroit 26. Telephone: Woodward 1-3555. William E. EHwell, formerly with Atlanta office of Headly-Reed Co., N. Y., to Everett-McKinney Inc., N. Y., as ac MR. PAYNE count executive. MR. HILDEBRANDT Page 64 • January 30, 1956 STATION PEOPLE Syd Byrnes, CBS news reporter, resigned to open daytime radio station, WADS Ansonia, Conn. He is president and general manager of 500 w outlet. Ken Hildebrandt, formerly general manager, KYA San Francisco, and vice president, Sherman Adv. Co. in that city, to KMYR Denver as sales manager. Robert S. Bohrer, sales department, KOIL Omaha, Neb., promoted to local ^titi A xw sa"es manager, I ' 3^ J George Jenkins, commercial manager WRBL-TV Columbus, Ga., promoted to national sales manager. William H. Hansher, chief engineer, WTVNAM-TV Columbus, Ohio, appointed technical assistant to Hulbert Taft Jr., president of Radio Cincinnati Inc. (WKRC-AM-FM-TV Cincinnati, Ohio, and WTVN-AM-TV). Jack B. Gounder, formerly assistant program manager, WEEU Reading, Pa., promoted to program manager. John R. Gable Jr., engineer, WEEU, promoted to chief engineer. Joe Weston, formerly exploitation manager, ABC-TV Western Div., to KFWB Hollywood, as director of publicity, advertising and promotion. Bruce .Toyner, engineer, KNTV (TV) San Jose, Calif., appointed chief engineer. Ted Wolf, former sales manager, KXOB Stockton, Calif., to KGDM Stockton, sales staff. Lou Palmer, announcer and assistant evening news editor, WIBC Indianapolis, appointed evening news editor. Robin Bright, Indianapolis announcer, to WIBC to handle basketball color and staff duties. Broadcasting • Telecasting