Broadcasting Telecasting (Jan-Mar 1956)

But None in Kelly Green ANYONE interested in spending over $100,000 for a television receiver can now do so. Midwest Radio & Television Corp., Cincinnati, unveiled "The Princess of Monaco" receiver at a public showing in Cincinnati's Sheraton Gibson Hotel Friday. The 21" set is contained in a handfinished cabinet in pale ice blue with 22 karat gold plated legs and accessories, a royal blue velvet grill cloth embossed with diamonds, pearls and other gems. "All this and the finest television reception available," says Midwest President S. W. Cunningham. After the public showing, the receiver may be seen by appointment only. "The Princess of Monaco" carries a price tag well in excess of $100,000. Increased Color Tv Sales Won't Boost Profits — Abrams THOUGH total production of color tv sets "may leap to Vi million" this year, increased color tv receiver sales will not contribute "materially" to the profit picture, Benjamin Abrams, president of Emerson Radio & Phonograph Corp., told members of the New York Society of Security Analysts last Tuesday. Mr. Abrams also foresaw increased color and black-and-white tv set production this year, because of the 1956 political campaigns. As unit volume is expected to gain, so is price, Mr. Abrams said, pointing to the trend to advanced tuning mechanisms such as remote control, which will make for more costly production. In another talk on Thursday, Mr. Abrams told a New York group of naval reserve officers that within the foreseeable future, all home radios will work without tubes or wiring, operating so inexpensively on batteries that the electric cord and plug will become obsolete. He also predicted that projection television, developed years ago but dropped because of insufficient illumination, will be revived, followed by the "ultimate development" of three-dimensional tv. MANUFACTURING PEOPLE William Regits appointed general manager in charge of plant operation, Affton Industries, St. Louis manufacturer of magnetic recording tapes, recording blanks and sound reproducing equipment, and Harry F. Scheirer named sales manager. Both served in executive capacities with other manufacturers. Thomas 3. March, advertising and sales promotion supervisor, General Electric Co's locomotive and car equipment department, Erie, Pa., named sales manager of GE electronic components department, Auburn, N. Y., succeeding Roy L. Merwin Jr., resigned. Frank M. Thomas appointed manager of Equipment Development for Electronics Div., Sylvania Electric Products Inc., N. Y. He formerly was manager of equipment engineering for Sylvania's Atomic Energy Div. at Hicksville, L. I., N. Y. Byron Brown, formerly in charge of sales development of radiometric products, Hoffman Electronics Corp., L. A., appointed color tv sales promotion manager for Hoffman Radio Div. New Future For Your Present How many ties did you get for Christmas? For once I didn't come up with any — could have used a couple this year, too. Instead I got three wool mufflers. Never wear a muffler. Some people are determined to do something about the Useless Gift Problem — they're holding a "White Elephant Party Saturday at the Community Hall. Handy Peterson's the chairman. "Bring any presents you'd rather give than receive," he says. "Chances are you'll swap them off for something even worse— but it ought to be fun." From where I sit, it's sometimes pretty hard to give a man exactly the present he wants. Other people so often have tastes and preferences that differ from our own — for example, think of all the people you know who claim coffee's the beverage, and all the others {like me) who'd rather have a glass of beer. Being able to make your own choice is the greatest "gift" of all. Copyright, 1956, United States Brewers Foundation Broadcasting • Telecasting January 30, 1956 • Page 69