Broadcasting Telecasting (Jan-Mar 1956)

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THE ^4 ft* ^4* RoSU Stockton. JEterkaley * ^cjp^ m Oakland . 1 'A»y . f&so ~obUS >spo CALIFORNIA STORY \ o;ai>6> Sun *a RUSH JIVES .., ■ ' Hi CALIFORNIA is in a hurry. You can sense the atmosphere of urgency while trying to keep up with traffic sweeping into San Francisco on the Golden Gate Bridge or on the new Santa Ana freeway heading south of Los Angeles. Or by watching the delta-wing jets streaking over San Diego. Rockets in the Mojave Desert. Sodium reactor experiments in the San Fernando Valley. You feel it in tins of tuna bobbing off a canning line at Terminal Island. Fork lifts thrusting whole truckloads of crated lettuce into vacuum cooling tanks at Salinas. Fords thumping off a new assembly line near San Jose. Houses appearing seemingly overnight at Santa Barbara. Molten steel being tapped at Fontana. Diesel tractor trucks loaded with big redwood logs on northern U. S. 101. Freighters slipping far inland to the new port at Stockton. Government workers going in and out of big new buildings in the state's expanding "Washington" at Sacramento. The earth is eager to yield even more after man has rushed to quench her great thirst through the world's biggest irrigation project. Cotton and potatoes at Bakersfield. Grapes and truck crops at Fresno. Dates at Indio. Melons in Imperial Valley. These are the symbols of a state in a hurry to grow bigger and richer even though it is already a region of superlatives. This is California in January 1956. All 1,000 miles of it, whitening the blue Pacific with surf on beach and wave on rock from Mexico to Oregon. Here is a land of contrasts in climate, terrain and distribution of natural resources which combine to make vast expansion possible yet pose obstacles to retard it. Mountains, deserts, valleys, rivers, forests. Hot and cold. Rain and drought. Lack and excess. The marvel is how man has learned to live with them, or change them, producing an economy which is expanding faster than any comparable section of the nation. How much expansion? "Almost beyond comprehension," busi Broadcasting • Telecasting January 30, 1956 • Page 71