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GLAMOR: Movie premieres are established rituals in the intricate tribal rites of Hollywood. More than a piece of geography surrounding the intersection of Hollywood & Vine, Hollywood is a state of mind — and a complex industry of money-making makebelieve. Radio helped create it, and now television is becoming dominant force. Entertainment is big factor in state's economy.
INDUSTRY: The state's economy since 1940 has changed from predominantly the extraction of raw materials to manufacturing. At least two-thirds of its manufacturing uses raw materials from outside the state, produces goods for use mostly in western markets. In picture above a heat of steel is tapped at Torrance Works of U. S. Steel's Columbia-Geneva Steel Division.
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AGRICULTURE: For past 10 years California has [ed all states in value of farm output; 1955 estimate: $2.57 billion, up 2%
from 1954. Mechanical gadgets, like lettuce harvester in Kern County field, are big help in getting several crops per year from land.
MINERALS: California ranks third among all states in minerals and mining. Much of its oil is refined locally in plants like this.
Of $2 billion world wide base improvement TOURISTS: It wasn't long ago that sun-seek above, and still spend plenty of money. But
program announced recently by Defense ing vacationers were a principal source of their contribution to the state's economy is
Dept., California gets more than any other business for California. Tourists still flock eclipsed now by the much bigger money
state — $169.7 million. to such places as swimming cove in La Jolla, involved in industry and agriculture.
Broadcasting • Telecasting January 30, 1956 • Page 75