Broadcasting Telecasting (Jan-Mar 1956)

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50 /LO WATTS EANS OWERFUL OVERAGE And KMPC's signal booms into homes and autos over an area of 46,000 square miles in Southern California, where 7V2 million people spend more than $9 billion yearly at retail. KMPC's power, its Music — News — Sports programming, its mike-side personalities, make it an essential ingredient in any Southern California radio-sales campaign. KMPC pushes even the network stations in audience shares, beats them easily in cost-per-thousand. Ask your AM Radio Sales man! KMPC 710 kc • LOS ANGELES 50,000 watts days 10,000 watts nights Gene Autry, President Robert O. Reynolds, Vice-President & General Manager Represented Nationally by AM RADIO SALES CO Broadcasting • Telecasting January 30, 1956 • Page 79