Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000525
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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SOME TOTALS! It figures ... if you have something to sell, the best place to be seen is a big market. Like Southern California — where nearly two and a half million families spend close to nine billion dollars annually. More than 90% of Southern California homes now have television — and they watch KNXT more than any other station. Month after month, all year 'round, KNXT delivers the largest average audience of any Los Angeles station. It adds up to one of the biggest weeklong audiences in all television. Yet the cost is surprisingly economical. Average announcement cost on KNXT comes to only sixty-six cents per thousand vieivers!* Figuring on selling big-spending, prosperous Southern California? Your best buy is . . . KNXT CBS Owned . . . Channel 2 in Los Angeles Represented by CBS Television Spot Sales KNXT COVERAGE DATA: Population 7.218,800 Families 2.U5.800 Television Families ( Dec. I, '55 ) 2,212,600 Television Saturation 90.5% Retail Sales $8,966,036,000 Effective Buying Income $13,0,6,216,000 Effective Buying Income per Family $5,376 Source 1955 Sales Management Survey of Buying Power