Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000527
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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THIS IS THE STATION where "I Led Three Lives" gets a 17.3 against Jackie Gleason and Perry Como combined. THIS IS THE STATION | where "Life of Riley" gets a 19.0, topping both Caesar and Godfrey. THIS IS THE STATION where "Highway Patrol" gets a 17.7 against "Lucy." THIS IS THE STATION where the 1956 Tournament of Roses Parade coverage got a 21.0* . . . clean-cut winner of this audience-race in which all 7 Los Angeles stations competed (KTTV's rating was nearly as high as the three network stations' combined rating.) THIS IS THE STATION that gets national advertisers' vote . . . more total and exclusive national accounts than any other Los Angeles channel . . . ever since 1951. THIS IS THE STATION with the local touch you need to sell Southern California. LOS ANGELES TIMES TELEVISION Represented by BL AIR-TV Sources: ARB, December, 1955 *ARB 1650-call telephone coincidental, 9-11 A.M., Jan. 1, 1956 BAR and Rorabaugh Broadcasting • Telecasting January 30, 1956 • Page 83