Broadcasting Telecasting (Jan-Mar 1956)

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I GOOD music is ringing up sales in Los Angeles... Fact: Of nine leading L.A. radio stations measured by PULSE, only one programs classical and semi-classical music exclusively— KFAC. Good music, properly programmed, attracts a very large audience. Fact : KFAC is listened to by 22% of the radio homes daily, over 50% weekly. You can reach this audience at the lowest-cost-per-listener of any major radio station in Los Angeles. See your PULSE. our Fact: Twenty-seven of clients have been selling on KFAC for two consecutive years or longer. Successfully. Why not you? Next time our Boiling Company representative calls— talk KFAC with him. Broadcasting • Telecasting The Music Station for Southern California .. . 1330 on your radio... 92.3 on your FM set i I A L SQUARE • LOS ANGELES January 30, 1956 • Page 85