Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000531
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

POWER TOWER High atop Mount Wilson, in the Angeles National Forest, stands the tallest television tower in Southern California. This tower, operating at maximum power from a point 6,169 feet above mean sea level, was designed and engineered by RCA to give optimum performance to the 6,000,000 viewers within its range. PENETRATING PERFORMANCE High power alone will not cover the unique terrain surrounding the area . . . high mountains, deep canyons and flat plains require height, poiver and "downfi7fed" antenna. RCA developed a specially designed antenna to meet all the requirements necessary for penetrating coverage . . . and after an exhaustive electronic measurement survey has found the KRCA signal to be the finest in the Los Angeles market. In laymen s language . . . maximum power sends out a far reaching, clear signal . . . tall toiver and special antenna saturate the close in areas with peak performance. From this great toiver, KRCA beams its local programs and those of the NBC network to millions of viewers in Southern California. Advertisers are assured of penetrating electronic performance, top programming and outstanding promotion support ivhen they buy KRCA-4 in Los Angeles. for lasting impressions in the SOUTHERN CALIFORNIA marker KRCA-4 LOS ANGELES represented by NBC spot sales Broadcasting • Telecasting January 30, 1956 • Page 87