Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

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Styled after Monitor and Weekday • • .h.. s "DIAL 97©" with Exclusive in Louisville WAVE! NIGHT BEAT "The Pulse of Louisville After Dark" (9:15—12 midnight) Night Beat is DIAL 970's most unusual program — "the pulse of Louisville after dark". It's headed up by Bob Kay who keeps a running commentary on events as they happen — often direct from the scene. Ed Kallay and a staff of 22 correspondents cover sports, with half-time and final scores on all high school and college games in the Louisville area reported immediately. In addition, Night Beat features local news, humaninterest items, fire and police calls — all framed in popular music. It's on-the-spot radio at its best — dynamic, flexible, up-to-the-minute. DIAL 970WAVE'S DYNAMIC NEW RADIO SERVICE FOR A DYNAMIC NEW LOUISVILLE! WAVE 5000 WATTS • NBC AFFILIATE SPOT SALES Exclusive National Representatives Other Coordinated DIAL 970 Programs Complementing MONITOR and WEEKDAY— ROAD SHOW Riding with Louisvillians in their cars — getting them home relaxed and informed. Music, news, weather and traffic reports, time, sports and humor. WAKE UP WITH WAVE Brings Louisvillians all they need to know to start the day. News every half hour. Time, weather, traffic, farm and school news. Sports scores and other services. CAROUSEL Fun and facts for busy Louisville homemakers. Club news and interviews. Book reviews and music. Brass-ring contest. Broadcasting • Telecasting February 6, 1956 • Page 23