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"Advertising Age stimulates my thinking and aids our planning"
says NATE N. PERLSTEIN
Director of Advertising Pabst Brewing Company
"1
'Each week I look forward to reading ADVERTISING AGE. It stimulates my thinking, enables me to keep abreast of what is going on in the field of advertising and definitely aids in planning our advertising campaigns. Not only does our entire Advertising Department read each issue, but it also gets studied by members of our sales and merchandising departments."
NATE N. PERLSTEIN
As director of advertising for Pabst Brewing Company, Mr. Perlstein is responsible for advertising, including radio and television programs covering Pabst Blue Ribbon Beer, Hoffman Beverages and Eastside Old Tap Lager Beer. He started his advertising career with Meyer Both Advertising Co., later joining the Matteson, Fogarty & Jordan agency. During the Chicago World's Fair in 1933 and 1934 he was in charge of publicity and promotion for the Pabst pavilion. Later, he became producer of the Ben Bernie show. In 1938 Mr. Perlstein joined Pabst as merchandising manager and later became advertising manager. In 1948 he assumed his present title, which extends to Pabst subsidiaries, Hoffman Beverage Co. and Los Angeles Brewing Co.
Advertising Age is "must" reading for most executives who have a stake in advertising, marketing and media decisions. Every week, its dynamic presentation of advertising news, trends and developments attracts intensive readership — not only by those who place broadcast advertising contracts — but by those whose ideas and convictions influence the position of broadcast media on important advertising schedules.
Pabst Brewing Company, for example, has consistently ranked among the foremost broadcast advertisers. Broadcast has served not only to build Pabst's Wednesday Night Fights into one of the most important and successful programs on the air, but is helping to introduce Pabst's new soft drink lines. Though exact figures are not yet available, Pabst's network TV advertising alone was $1,087,696 for the first half of 1955, and its network radio for the same period, $80,500. Spot broadcast, also, is used extensively on Pabst's various products.
In addition to Mr. Perlstein's copy, 12 more subscription copies of Advertising Age are read and circulated each week among advertising, sales and merchandising executives in Pabst and its subsidiaries. Further, every week 464 subscription copies of AA reach the agencies placing Pabst's advertising, J. Walter Thompson, Leo Burnett and Grey Advertising Agency.
Add to this AA's weekly paid circulation of 8,448 among advertising agencies, its intense readership by top executives in national advertising companies, its unmatched total readership of 120,000, based on 32,000 paid subscriptions, and you'll recognize in Advertising Age, a most influential medium for swinging broadcast media decisions your way in 1956.
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February 6, 1956 • Page 49