Broadcasting Telecasting (Jan-Mar 1956)

NETWORKS ABC Will Cut Shows For Political Plugs ABC was reported last week to have offered to shorten any program on its schedule — except news shows — by five minutes in order to make additional time available for political broadcasts during the forthcoming campaign. The offer is contingent upon the political parties' giving "adequate" notice as to which five-minute periods they wish to buy, in order that there will be ample time to shorten the regular programs that would be affected. "Adequate" was defined in the general term "months." Disneyland, as an example, is slated to be cut from 60 to 55 minutes during the heat of the campaign in order that the last five minutes of the program's present period (Wed., 7:30-8:30 p.m. EST) may be politically sponsored, probably by Democrats and Republicans on alternate weeks. Norman, Craig & Kummel, agency for the Democratic National Committee, has sought — and through an apparent misunderstanding thought it had acquired — an option on the 8:258:30 p.m. Disneyland portion for Democratic sponsorship during the campaign [Closed Circuit, Feb. 13]. The situation was clarified last week when ABC authorities made clear that they do not give options for political time. Loudon Promoted at NBC WILLIAM A. LOUDON, television account executive for NBC Spot Sales for three years, SOME "FAN FARE"! M. IN ROCHESTER, N. Y. EACH OF THESE 4 PROGRAMS RANKS FIRST IN COMPETITION WITH FIVE OTHER RADIO STATIONS! "MUSICAL CLOCK" 37.6 Share of Audience V Yes, according to the latest PULSE Report (OctoberNovember, 1955) Rochesterians prefer these acrossthe-board radio shows: Ed Meath and the "Musical Clock", 6:15-9:30 A.M.; Warren Doremus and the "8 A.M. News"; Dorothy Cotton and "To The Ladies", 9:30-10.00 A.M.; and Ed Meath and "Open House", 5:00-6:00 P.M. If Rochesfen'ans prefer to watch 'em, you should prefer to buy spots in 'em! Contact us for availabilities! 8 A.M. NEWS 39.0 Share of Audience "TO THE LADIES" 31.5 Share of Audience "OPEN HOUSE" 23.2 Share of Audience WfMWIAIvUIIlfllllllPi BUY WHERE THEY'RE LISTENING: WHEG NEW YORK 5,000 WATTS Page 62 Representatives: EVERETTMcKINNEY, Inc. New York, Chicago, LEE F. O'CONNELL CO., Los Angolc February 20, 1956 has been appointed supervisor of radio network sales for the NBC Pacific Div. He has been with the network since 1946, except for Army service 1950-52. ABC-TV's Hullinger Dies NED HULLINGER, 43, regional manager, ABC-TV station relations department, died Tuesday night in Jackson Heights, N. V., of a heart attack. After his graduation in 1934 from Northwestern U., Mr. Hullinger was engaged in newspaper work until the war. He joined ABC as a publicity writer in 1946, and subsequently was named publicity director of the network's Western Div. and then station relations manager in Los Angeles. He was appointed to the regional managership in 1953. He is survived by his wife, Janet. CBS Plans Race Track Events CBS will broadcast on radio-tv two consecutive Saturday horse races from Gulfstream Park, Hallandale, Fla., March 17 and 24, possibly telecasting a renewal of the turf feud between Swaps and Nashua. Though park officials had not confirmed reports that Swaps and Nashua would be the featured runners in the March 17 Gulfstream Park Handicap, it was reported last week that the purse would be increased from $50,000 to $100,000. CBS-TV will carry the race at 5-5:30 p.m. EST, and CBS Radio the 5:15-5:30 portion. NETWORK PEOPLE Howard Kiser, former MBS and DuMont network sales executive, to NBC Radio sales staff, N. Y. George \V. Clark, formerly with Television Programs of America, N. Y., and previously head of own radio-tv station representative firm, to staff of NBC Radio network sales in Chicago. Pan. Roberts, former director of radio, Benton & Bowles, N. Y., named to producer-director staff of CBS Radio's program department for N. Y. originations of CBS Radio Workshop, and new Indictment series! Pamela Good, former freelance tv talent-writerproducer, to staff of Will Rogers Jr., on CBSTV's new Good Morning program (Mon.-Fri., 7-8 a.m. EST and CST). Ralph Nelson, television writer-actor-producer, to CBS-TV's creative programming staff in Hollywood. Jack Watson, formerly ABC stage manager, named operations director, ABC-TV, Hollywood, succeeding Dick Marsh, resigned. Richard Harkness, NBC correspondent, elected president, Overseas Writers, Washington. Caroline Burke, special events producer, NBC Matinee Theatre, named chairman of celebrities committee, 1956 campaign for American Cancer Society. Bing Crosby, CBS Radio and motion picture personality, has contributed $101,900 to Crosby Memorial Library at Gonzaga U., Spokane, of which Mr. Crosby is an alumnus. Howard W. Angus, 65, formerly assistant vice president, general manager and director of personnel for NBC, died Feb. 11 in Fall River, Mass. Mrs. Frances Beirne Wirzell, 61, professionally known as Ann Rolling, died Feb. 13 in New York, following long illness. She was one of first radio personalities of early 1930's in field of news analysis. Briggs Baugh, station relations representative, ABC Radio, father of girl, Anne Sherburne. Broadcasting • Telecasting