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"upholds the
finest traditions
of the fourth estate"
says LAWRENCE VALENSTEIN
President Grey Advertising Agency
"If I were to pick a single feature out of Advertising Age's editorial program that appeals to me most strongly — and this is difficult to do because I am extremely enthusiastic about the entire editorial program — that single feature would be what I could only describe as editorial courage. This has become something of a diminishing quantity, I think, in the editorial field, and therefore I doubly appreciate the fearlessness which to my mind upholds the finest traditions of the fourth estate."
LAWRENCE VALENSTEIN
One hundred dollars plus an abundance of youthful exuberance and enthusiasm went into the founding of the Grey Advertising Agency by 18-year-old Lawrence Valenstein in 1917.
Today, Grey is a $30 million agency employing almost 400 people, housed in four and a half floors of the new, glittering, glass-fronted building at 430 Park Avenue.
Among its many and varied accounts, Grey lists Gruen Watch, RCA Victor, Mennen Baby Products and Women's Products, NBC, Chock Full O' Nuts, Emerson Radio & Television Sets, Firestone Foamex and Plastics, Necchi Sewing Machines, Van Heusen Shirts.
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IIIIIIIUIIIIIIIIIIIIIIIIIIIIIII Illjimillll!lllllllllmil!llll!!l!lllllllllllllllllll'l!lllllll!l!l^
Week in and week out, when Monday morning rolls around, Advertising Age gets called on by most of the sales, advertising, and marketing executives who are important to you. Through the years, turning to Ad Age for up-to-the-minute news about advertising events, trends and developments has become a weekly work habit — not only with those who activate broadcast decisions, but with executives who influence market and media decisions.
For example, subscription records show that Grey Advertising Agency, where a radio-tv billing of $8,000,000 was placed in 1955, 56 subscription copies of A A are received each week. Further, among the top 36 agencies representing $812,500,000
in radio-tv billings last year*, AA averages over 75 copies per agency.
Add to this AA's similar penetration of advertising agencies with a paid circulation of 8,448 each week, its weekly audience of top executives in major advertising companies, its total readership of 120,000 based on 32,000 paid subscriptions — and you'll recognize in Advertising Age a most influential medium for swinging broadcast decisions your way in 1956.
* Broadcasting -Telecasting 1955 Report
2 0 0 EAST ILLINOIS S T R E E T . C H I C A G O 11
ILLINOIS
Broadcasting • Telecasting
NJB1P
February 20, 1956 • Page 85