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For over two decades, Mutual has built a tradition of fine entertainment for its audiences— delivered with utmost efficiency for its advertisers.
A mature and experienced advertising medium, Mutual has reached a timetested conclusion of fundamental importance. Namely, the speculation taken for granted in some media placement is avoidable in network radio.
With full confidence in the strength of its facilities, and faith in the future of network radio, Mutual welcomes the opportunity to underwrite your advertising investment. Replacing supposition with certainty, you need no longer depend on estimated ratings or anticipated readership of your product advertising.
Now, for the first time in the history of major media, you can advertise your products to an audience whose size is predetermined — and whose cost-perthousand commercial impressions is guaranteed.
For the advertiser, this plan delivers network radio's low cost mass appeal and high-frequency impact, supported by a specific minimum guarantee. For the agency, it furnishes a more businesslike basis for recommendations.
The specifics are even more attractive. In all fairness to your product, or your client's product, call, write or wire the Mutual Sales Department at once.
MUTUAL BROAD*
WORLD'S LARGEST
1440 Broadway New York 18, N. Y. LOngacre 4-8000
21 Brookline Avenue Boston 15, Mass. Commonwealth 6-0800
Tribune Tower Chicago 11, III. WHitehall 4-5060
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1313 North Vine Street Hollywood 28, Calif. HOllywood 2-2133
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