Broadcasting Telecasting (Jan-Mar 1956)

Record Details:

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gets results... even among the real gone cats! ■f Our morning boy, Al Ross, is beaming like a Cheshire these days, and with good reason. Recently a time salesman for a competing station (our top competitor) lost his cat. Children were distressed, naturally. So he called his station's morning man, to ask him to mention kitty on his show. At the same time, for reasons well known to time salesmen, he called Al Ross for similar help. Help he got. All the telephone calls about kitty came to our boy, Al Ross . . . none at all to kitty's owner's station's morning man. Kitty came home. You got any problems in sales? Al Ross is your boy. Even the cats listen to Ross's "Your Timekeeper" show on WRC (Mondays-Fridays, 6:15 to 9:30 a.m.; Saturdays, 6:15 to 8:00 a.m. Ross gets results, even among the real gone cats. »»» For Sales in the morning, ask WRC RADIO in Washington service of [MM represented by NBC SPOT SALES Page 30 • February 27, 1956 Broadcasting • Telecasting