Broadcasting Telecasting (Jan-Mar 1956)

Page scan 000971 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000971
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Another thinly disguised WJR success story We got a little behind in our overalls We've said it before: If you've got something to sell on WJR, just be sure you've got enough to go around. Here's why we say it again: A man who makes overalls bought a 13-week campaign on WJR to help move his jeans. He renewed 13 weeks later. With his new contract came two commercials asking people to please be patient about one brand he'd featured on the earlier schedule. The factory was a month behind on orders. "This," he wrote happily, "is truly a fine testimonial to the results obtained over your station." For, as Alfred Politz Research, Inc. discovered in a recent comprehensive survey of radio listeners in the area, there's no medium as well attended as WJR, Detroit. Politz measured a four-state portion of the primary coverage area. He found that 41 percent of all listeners keep their dials at WJR. The rest are split between 196 other stations. There isn't another single unit medium of any kind that can reach as many buyers in the market as WJR, and the 16,000,000 people in our coverage area buy a lot of overalls — and a lot of cars, toothpaste, razor blades and gumdrops. Your advertising manager is really up to date on WJR if he has read the new Politz study. The Great Voice of the Great Lakes WJR Detroit 50,000 Watts CBS Radio Network Don't be left out in the cold — prevent home fires Broadcasting • Telecasting February 27, 1956 • Page 41