Broadcasting Telecasting (Apr-Jun 1956)

PEOPLE Eisenhower, Cabinet Members To Address Ad Council Meet PRESIDENT EISENHOWER, cabinet members and other top administration officials will address 250 business leaders meeting in Washington, D. C, tomorrow (Tues.) for 12th annual Washington conference of The Advertising Council. At dinner tonight at Statler Hotel, Philip L. Graham, publisher, Washington Post & Times Herald (WTOP-AM-FM-TV Washington and WMBR-AM-FM-TV Jacksonville, Fla.), will introduce Sir Roger Makins, British ambassador to U. S., guest speaker. Louis N. Brockway, Council's chairman, and executive vice president, Young & Rubicam, will preside to PRESIDENTIAL KICKOFF WITH COOPERATION of all four national radio networks, movement has been set on foot to kick off National Radio Week with live broadcast at level never achieved before. Proposed speaker: President Eisenhower, who demonstrated his feeling for broadcast media by making unprecedented personal appearance before NARTB convention last May. NARTB, RAB, and RETMA as well as networks are concerting their efforts to arrange presidential address for May 13, opening day of week. night and at tomorrow's luncheon. Luncheon guest speakers: Sherman Adams, assistant to President Eisenhower, and F. G. Gurley, president, Atchison, Topeka & Santa Fe. Secretarys John Foster Dulles of State and George M. Humphrey of Treasury will head delegation of government speakers at closed sessions tomorrow morning and afternoon. President Eisenhower slated to close tomorrow morning's meeting with short address. WROM-TV Asks Site Move To 9 Miles From Chattanooga APPLICATION filed at FCC to move transmitter of ch. 9 WROM-TV Rome, Ga., to site 9 miles south of Chattanooga. At same time option agreement signed giving WDOD Chattanooga right to purchase 50% interest in WROM-TV, conditioned on move to new site and outcome of ch. 3 Chattanooga contest (WDOD is unsuccessful applicant for Chattanooga vhf outlet, but has petition pending for rehearing). Hosmer Continues Ad Fight Despite FCC# Network Silence SLIGHTLY disheartened, Rep. Craig Hosmer (R-Calif.) has turned in what he called "interim" report on campaign against "loud, noisy and obnoxious" radio commercials [B*T, March 19, 26]. Report: (1) Practice continues unabated, (2) FCC has not even acknowledged his complaint, (3) "an identical nonresponse" from networks, (4) public response to his campaign has continued from all over the country, (5) one broadcaster told him that radio commercials really aren't loud, "they just seem that way." Rep. Hosmer added: "Broadcasters and the FCC apparently believe that it is only the people who object anyway and if they do not like loud commercials they can eat cake." He said he intends to keep campaign going. Multiplex Setup on Display MULTIPLEXING seminar will be held at 10 a.m. April 9 at Warwick Hotel, Newport News, Va., by WGH-AM-FM, according to Dan E. Hydrick Jr., vice president-sales manager. WGH-FM has been feeding Muzak service in Norfolk area on multiplex channel for three weeks and will demonstrate equipment, including Browning Labs receivers and Gates transmitting unit designed by Multiplex Service. Mr. Hydrick said bugs had been eliminated from operation. at deadline Fm Session Scheduled On NARTB Chicago Agenda MULTIPLEXING and other ways of cashingin on fm station facilities will be discussed at special fm radio session to be held Monday, April 16, during NARTB convention week at Conrad Hilton, Chicago (early story page 46). Four panelists active in multiplexing will head discussion of meeting, scheduled for 10 a.m. They are Ross Beville, WWDC-FM Washington; Sam Gersh, WFMF (FM) Chicago; Walton N. Hershfield, Harkins & Hershfield Mfg. Co., Phoenix, Ariz.; William S. Halstead, Multiplex Development Corp., New York. Presiding at meeting will be H Quenton Cox, KQFM (FM) Portland, Ore., NARTB fm director and chairman of association's Fm Radio Committee. President Harold E. Fellows will deliver opening talk. Program includes: "The Fm Band: Past, Present and Future," Dr. Frank E. Schooley, director, U. of Illinois broadcasting; "What Our Fm Facilities Mean to Us," George J. Volger, KWPC-FM Muscatine, Iowa; F. Merrill Lindsay, WSOY-FM Decatur, 111., new fm director, and Calvin J. Smith, KFAC-FM Los Angeles. George A. Heinemann, WMAQ-FM Chicago, will speak on "Fm — -The Plus Factor." Rockford, III., Day timer Asked APPLICATION filed Friday by Town & Country Radio Inc. for 1 kw daytime on 1150 kc at Rockford, 111. Town & Country 60% owned by WPEO Peoria, 111. (controlled by John R. Livingston). LOCAL OPERA IN COLOR COMPLETE OPERA in color, "The Prodigal Son," to be presented April 7 by KMTV (TV) Omaha, Neb. Cast of 35 will participate and original Lyric Theatre sets will be used. Three more color spectaculars to be presented in April. Total of seven hours programming includes Maurice Evans, Robert Morley, Moira Shearer, Robert Rounsaville and Carol Marsh. Other spectaculars will be "The Great Gilbert & Sullivan," April 14; "Tales of Hoffman," April 21, and "Alice in Wonderland," April 28. W. H. GRUMBLES, former manager of WHBQ-TV Memphis, named assistant general manager of WMC-WMCF (FM) Memphis. JULIAN CLAMAN, former vice president, Talent Assoc., N. Y., named to CBS-TV's Hollywood creative staff with first assignment as producer of Front Row Center. Mr. Claman was editor of Philco-Goodyear Television Playhouse and producer of Jamie while with Talent Assoc. S. RAMSAY LEES, former radio-tv director, Ruthrauff & Ryan, to BBDO's new Toronto office, in similar capacity, effective April 16. Other BBDO Toronto appointments: RONALD N. CROSS, former production manager, MacManus, John & Adams, N. Y., and RALPH G. DRAPER, former media manager, Leo Burnett Co. of Canada Ltd., both in similar capacities. MARION RUSSELL, formerly network sales service manager for ABC Western Div., appointed business coordinator for radio-tv department of Erwin, Wasey & Co., L. A. IVOR SHARP, executive vice president of Radio Service Corp. of Utah (KSL-AM-TV Salt Lake City), named vice president in charge of corporate developments. JAY W. WRIGHT, administrative vice president, succeeds Mr. Sharp. BILL ADLER, program director, WABD (TV) New York, to sales manager, effective today (Mon.), succeeding GEORGE BARENBREGGE, resigned [B«T, March 26]. Mr. Adler's replacement has not yet been named. DON LEONARD, timebuyer, McCann-Erickson, N. Y., resigning to join W. B. Doner & Co., Baltimore, in similar capacity. He replaces LOUISE CROCKER, who is expected to join another Baltimore agency. Mr. Leonard will buy time for National Premium beer. Permanent Injunction Ordered Against Hooker Enterprises ORDER for permanent injunction against Film Network Inc. and Master Television Network Inc., New York, and their president, West Hooker, issued by New York State Supreme Court Justice Aron Steuer on ground that company's activities violated Article 23 of general business law governing sale of stock. Judge Steuer took cognizance of defendants' claim during trial [B«T, Feb. 27] that no sales had resulted from offerings of stock. Under act, he said, it is not prerequisite for injunction that fraud be shown in sales activity, essential factor being "the potentiality of the public being misled into investing in an unsubstantial and visionary scheme, even though an astute investor may well see its defects." Judge Steuer ruled that "the instant case revealed such a scheme," and concluded "the scheme is visionary or the schemer is a charlatan." ABC-TV Sets Spectaculars ABC-TV released Friday tentative schedule of 1956-57 spectaculars, consisting of ballet, opera, drama and documentary presentations to be carried in black and white. Schedule is: Nov. 14, Ballet Ballads (8:30-9:30 p.m. EST) Dec. 9, Metropolitan Opera (7:30-9 p.m. EST); Dec. 23, The Nutcracker (5-6 p.m. EST); Jan. 8, 1957, The General's Other Son (7:30-8:30 p.m. EST); Feb. 7, The Honeys (8-9 p.m. EST); March 8, Take a Giant Step (8-9 p.m. EST); April 4, By Jupiter (9-10:30 p.m. EST); April 21, Met Opera (7:30-9 p.m. EST); May 4, Playboy of the Western World (9-10 p.m. EDT). Dates of three other documentaries have not been determined. Broadcasting • Telecasting April 2, 1956 • Page 9